Social Media Marketing – Do Social Media Marketing Activities Increase Brand Equity?

Social Media Marketing – Do Social Media Marketing Activities Increase Brand Equity?

Digital Marketing, Social Media Marketing
In this edition, you will learn what social media marketing has to do with brand equity and recognition for your business. QUESTION - "Hey OLA ? please help. I am trying to get more sales from my traffic. I am generating leads finally but no one is buying. What am I doing wrong? I spent the last year saving money because I notice that all the top leaders are buying traffic and winning. I figured I need to buy too. I have spent $5,000 in the last 2 weeks. Some on Facebook advertising and some on sponsored emails. I've had 2 or 3 sales and that just doesn't feel right. First of all, should I spend all this money on Social Media PPC or I am not just patient enough?"…
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Social Media Marketing – What Should I Charge for Social Media Marketing?

Social Media Marketing – What Should I Charge for Social Media Marketing?

Social Media Marketing
In this edition, we talk about how to charge for social media marketing services in response to a viewer's question. QUESTION - "Hi, I am launching my social media marketing agency. I just went through course and I actually got certified. But I have a question about how much I should be charging. I've seen mixed opinions about this all over the place. Quite frankly, I'm a little confused. Can you share your take on how your would charge for your time and expertise as a social media marketing agency? Thanks for everything." Click this link to make a donation to support my work: ►►► http://olatux.com/donate ABOUT YOUR HOST ::::| Ola "Tux" Abitogun is the Creator of myEmpirePRO. He became a FULL TIME entrepreneur in October 2006. He is a…
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How Social Media Marketing is Done

How Social Media Marketing is Done

Social Media Marketing
In this edition, I discuss exactly how social media marketing should be done with respect to sustainable profitability. QUESTION - "Hello. 5 weeks ago, I purchased a course on Facebook marketing. After watching the video sales presentation, I got very excited about Marketing my business on Social Media all over again. Within 2 days of diving in, I started execution and rolling out ads on both Facebook and Instagram. So far, I've $2,000 and I am averaging $6.80 per lead. No sales so far after almost 300 leads. I've done this in the past and I quit after losing money. I was told it's because I was a quitter. I love the idea of marketing on Social Media but how long do you suggest I keep this up? I'd like…
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Why Social Media Marketing is Effective

Why Social Media Marketing is Effective

Social Media Marketing
QUESTION - "I am scrambling here to understand this whole internet thing. Last week, I had a consultant come in to explain how to monetize it properly to my marketing team. By the time he left? $1,000 down the drain? it seems that my people are a lot more confused than ever before. However my gut tells me that social media is where it's at. Everyone try to sell me a millions things and reasons why I should hire them. All I need is 1-3 solid reasons why I should allocate budget to this social media thing. Thanks." Click this link to make a donation to support my work: ►►► http://olatux.com/donate ABOUT YOUR HOST ::::| Ola "Tux" Abitogun is the Creator of myEmpirePRO. He became a FULL TIME entrepreneur in…
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How to Create a Social Media Marketing Plan

How to Create a Social Media Marketing Plan

Social Media Marketing
QUESTIONS - "Hey OLA? there are so much social media platforms and I literally do not know here to stat from. Can you share your social media marketing plan with us in one of your videos? Thanks ?" There is no right and wrong when it comes to creating a plan for marketing on social media. Therefore in this video, I lay out my plan and thoughts around my daily rituals when it comes to social media marketing. There are lots of social media features and characteristics that can be reversed engineered in favor of building your business. But I prefer focusing on one of them. I like creating value for people who are already searching. Watch the video for the details? ABOUT YOUR HOST ::::| Ola "Tux" Abitogun is…
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How to Measure Impact and R.O.I of Social Media Marketing Performance & Success

How to Measure Impact and R.O.I of Social Media Marketing Performance & Success

Social Media Marketing
QUESTION - "Hey Ola great content... what sort of metrics should we be measuring? Likes / reach / views etc? Or do you suggest asking the client what they want to see on a monthly report... thanks," https://www.youtube.com/watch?v=yEfgLK8GNO0&t=68s   Click this link to make a donation to support my work: ►►► http://olatux.com/donate There are so much metrics available in internet and social media marketing analytics but here is the good news. You don't have to focus on more than ONE at any point in your analysis. Most people are focused on emotional metrics such as likes for the wrong reasons. It feels good when you get a like on your post but a like doesn't directly get you paid. I must say likes on your posts and ads have indirect…
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All Inclusive Social Media Marketing Courses Online

All Inclusive Social Media Marketing Courses Online

Social Media Marketing
"Hello. I have purchased over 20 courses online trying to learn ho to use social media to make money. I must admit, implementation and execution is where I get stuck all the time. I would love to blame someone but may what I need is an all-inclusive. I purchased the first course because I was completely sold on the new economy through social media. What am I missing? is there such a thing as an all inclusive social media course without having to buy additional stuff after buying one? Please help?" Click this link to make a donation to support my work: ►►► http://olatux.com/donate That was a great question. First of all if you've purchased 20 social media marketing courses, that's more of a good news to me than anything…
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7 Traits of the Top Social Media Marketing Companies

7 Traits of the Top Social Media Marketing Companies

Social Media Marketing
In this edition, I am going to point out 7 things to pay attention to in top social media marketing companies when considering who to hire. But first, here is a question that came from a viewer with respect to the topic. Click this link to make a donation to support my work: ►►► http://olatux.com/donate QUESTION - "Hey OLA. So I am convinced that I need my business to be present heavily on social media. My problem is time so I will need to hire someone or a company to help do this. But I have concerns? what's my ROI and what are the top social media marketing companies to help facilitate long term success. I have a $45,000 monthly marketing budget some of which are on traditional media right…
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What Social Media Platforms are Best for Marketing?

What Social Media Platforms are Best for Marketing?

Social Media Marketing
An easy answer would be that it depends on where your ideal prospects are hanging out. However in this edition, I get a little deeper into the list of social media marketing platforms that I use and for what purpose. Click this link to make a donation to support my work: ►►► http://olatux.com/donate On Television, there are 3 main networks; ABC, NBC and CBS. For most people, you do not need to spread your resources between more than 3 - 4 social media networks also. The truth is this. It's not about how much time you spend on social media. It's always about how you leverage the difference social media marketing platforms. 'Leverage' is the keyword. I use many of them strictly for presence and syndication of my content. But…
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Social Media Marketing Jobs: 3 Secrets to Landing Multiple $100K Per Year Social Media Marketing Jobs

Social Media Marketing Jobs: 3 Secrets to Landing Multiple $100K Per Year Social Media Marketing Jobs

Social Media Marketing
So what inspired me to talk about landing social media marketing jobs? Below is the question that inspired it... QUESTION - "Hey Ola, I've been around the internet going on 6 years now. I've made a little money here and there. Nothing crazy to write home about. Back in 2015, I had my first 5 figures month and it was the coolest thing. Then I quit my job. Looking back now, that was a mistake. The epiphany I am having now is that I know so much but I am making too little. I had to go pick up another job 3 months after quitting my original. Now I am considering something in the field of social media marketing?. any advice on how to go about this? Thanks." Click this…
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