Before we worry about the tools you’ll need to market your business on YouTube, let’s learn the concept first. Let’s dive a little into the fundamentals behind how YouTube can drive your business.
How to use YouTube for marketing your business
Well as you probably know if you follow me, there are 3 P’s in any business. People, product and process. In this video, you’ll see my friend, Luke. His company is “wat a jerk” which is a food business.
I spent some time digging into how to identify his product, the people he should be targeting and how to use YouTube to create a marketing process for connect his product to the people.
Attention follows the money. We talked about how attention is leaving the traditional tv sets and terrestrial radio for platforms such as YouTube, Hulu, Netflix. Content on these platforms are consumed on smartphones.
So YouTube marketing strategy is one of the best today because a lot of attention has migrated to the medium.
Luke told me in this video that he consumes lots of video on YouTube. It’s time for him to become a producer of content for YouTube.
How? He is in the food seasoning business, how does this relate? I shared that details with him in the video. The best part is that these YouTube marketing tips can be applied to any business.
How to use YouTube for content marketing
I guess you are now aware that you need to create content. Luke creates jerk chicken seasonings and recipes. His content would involve him demonstrating cooking with the product on a video.
The video needs to educational and entertaining. More importantly, he needs to create content around this concept consistently. His fear? “on the same topic?” YES? exactly?.
After watching this video, you can go through my free YouTube marketing course where I get into how I’ve been able to use YouTube to drive free traffic and create $7 – $8 million in sales over the past 8 years.
Just for reserving a seat in the class, you will have immediate access to a PDF on 15 checklist points to 6 figures.
FREE CLASS – http://olatux.com/mastermind
FREE TRAFFIC…FREE LEADS & ENDLESS PAID SIGNUPS FOR LIFE
He is a computer engineer and an engineering management graduate from New Jersey Institute of Technology; (NJIT) class of 2004/5. He was born in Dallas Texas and raised in Nigeria by his Nigerian parents. He considers himself a proud Nigerian American.
Today, he is a marketing addict, trainer, marketing and business consultant, real estate investor and all around serial entrepreneur. Most importantly, he is husband and father to their 2 Boys. The professional work he is mostly proud of is personally helping 1,000+ entrepreneurs around the world reach greater heights in their careers.