In this post, I answer a question on marketing for authors.
QUESTION – “I’ve been marketing my book for 1 year and I am getting frustrated. I use the services of a self publishing company. Can you please share some tips on how promote a book, may be using the internet?”
I answered in the video with the story of my Father and his self published book. I think you can relate if you are already published or you plan on doing so.
There are many fake book marketing services out on the internet. If you are not careful, you will lose money on old school book marketing strategies.
The real book promotion services, believe it or not, are not on the internet trying to prey on aspiring authors. It’s the old saying, “Give someone a fish and may be you can feed them for one day. Teach someone how to fish and you will feed them for a lifetime.”
The first thing I need to tell you is that marketing your book should not start when you start when you finish writing your book, not when you start writing book … but way before all that.
In fact, you should start publishing way before the actual book for multiple reasons. The biggest of the reasons is that there has to be a story behind the writing and beyond even the content of the book.
How to Promote a Book on Facebook
So most people would finish publishing a book on amazon and then spam post the image with a plead for people to buy. Most people that sees this post would have had no idea that you are an expert on the topic. Well, expect the sounds of crickets on your sales page.
The right way to promote a book on Facebook starts way before the release of the book. You would have been dishing out free content on the topic for a while.
You would have gained a decent amount of follower-ship on Facebook and the social media; if in fact, your topic of choice is profitable.
How to Promote a Book for Free
Well, posting on Facebook and any social is fundamentally free… that’s especially true if you lead with free, valuable and consistent content. It’s also a great way to make sure you are not wasting time writing a book on topic that people don’t care for and will buy.
If your idea for a book works, it’s the same followers that will line up to buy your book once you release it. So to sell your book, you must followers and your followers need to be sold on you as an expert on the topic and a brand.
The same rules go for ebook marketing. In all honesty, there’s not much difference between marketing and promoting a paper book, hardcover, audio book or digital e-book. When people buy them, they are buying “you”.
The market is always right. So allow the market to help you refine your topic idea to profits and sustainable profits. If I were you, I build my follower-ship and go as far as letting the audience determine the title of the book of me.
What it does is make them a part of the story on how the book came to life. If you do that, your hardcore fans will want to see the finished product. In this digital age, most people wants the story that led to the glory. In fact, there is no such thing as glory without a story.
How to Market my Self Published Book
Here is the truth. If you are NOT self sufficient in both your skills as an expert in your topic and building your followers, no big time publishers will publish you.
In essence, there is no real difference between what you need either as self published or not.
He is a computer engineer and an engineering management graduate from New Jersey Institute of Technology; (NJIT) class of 2004/5. He was born in Dallas Texas and raised in Nigeria by his Nigerian parents. He considers himself a proud Nigerian American.
Today, he is a marketing addict, trainer, marketing and business consultant, real estate investor and all around serial entrepreneur. Most importantly, he is husband and father to their 2 Boys. The professional work he is mostly proud of is personally helping 1,000+ entrepreneurs around the world reach greater heights in their careers.
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