11 “LAZY” Ways to Make Money with AI and Digital Marketing

Before we dive in, let’s revisit our core pillars of digital marketing and business. If you’re not familiar with these concepts, you can review some of our other videos on the same platform. Our three core pillars for digital marketing and business are: value, system, and people. These pillars are fundamental to your success in any digital marketing endeavor.

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When building your online business, you need to clearly communicate the value proposition of your offers, develop a system to attract and convert people into customers, clients, and evangelists, and build relationships with your target audience. By keeping these core principles in mind, you will be well on your way to online business success.

1. Freelancing

Freelancing is a classic approach that gets a whole new spin with AI. Today’s AI tools can help you with tasks such as research, content creation, and project management, freeing up your time to focus on client work. You can help other people by making their businesses easier and helping them get results faster. Plus, the flexibility of freelancing lets you work when and where you want, giving you the freedom to design your ideal work life. If you have a skillset in demand, freelancing with the help of AI can be a great way to build your client base and become your own boss.

2. Content Creation

Content is king in the digital marketing world, and creating high-quality content faster and more efficiently is crucial. AI can be a valuable assistant for your business, helping you brainstorm ideas, research topics, and generate drafts. This allows you to focus on the strategic aspects of your business and target the right audience, optimizing your content for search engines. Once your content is live, you can earn revenue by displaying targeted ads, such as Google’s AdSense, and by selling your own products.

3. Affiliate Marketing

Affiliate marketing is a great way to generate income by promoting other people’s products and services. By sharing products you love with your audience, you can earn a commission for every sale you generate. AI can help you identify the perfect products to promote and tailor your recommendations to your specific audience, increasing the chances of conversion and boosting your earning potential.

4. Digital Info Products

If you have a unique skill or expertise, you can create high-quality digital information products like eBooks. AI tools can assist you with content development and personalize the learning experience for your audience. Once created, digital info products can generate passive income for years, making them a valuable addition to your business.

5. Membership Sites

Building a membership site is a fantastic way to generate recurring revenue by offering exclusive content and fostering a community around your brand. AI can assist by personalizing the user experience and answering common questions with chatbots, creating a more engaging experience for your members.

6. E-Commerce

E-commerce allows you to sell both digital and physical products to a worldwide audience. With the help of AI, you can create a more personalized shopping experience by recommending products based on browsing history and behavior. This can increase the likelihood of sales and boost conversion rates.

7. Coaching

If you have a deep well of knowledge and experience in a particular field, consider offering coaching services. As a coach, you can empower clients, providing them with the tools and support they need to overcome obstacles and achieve their goals. AI can assist by helping you identify client needs and tailor your coaching approach.

8. Consulting

Consulting is a perfect way to leverage your expertise and generate serious income. As a consultant, you act as a trusted advisor to businesses, using your in-depth knowledge to improve their processes and deliver tangible results. AI can help you analyze data and provide data-driven solutions, enhancing your consulting services.

9. Paid Ads Management

Paid advertising allows you to reach a wider audience and drive targeted traffic to websites and sales funnels. AI is a game-changer in this area, helping you target the ideal audience and improve campaign performance. By managing paid ads, you can help businesses achieve better conversion rates and sales.

People with certain types of interests on platforms like Facebook, Instagram, LinkedIn, and even WhatsApp will become valuable targets for advertisers. WhatsApp is still rolling out its ad feature, but expect to see ads there soon.

Display ads are another method to increase brand awareness by placing ads on relevant websites across the internet. Brand awareness is crucial because consumers often need to see a brand multiple times—up to seven—before they make a purchase. This repetition builds familiarity and trust. Display ads are not just about brand awareness; they help create recognition and recall, leading to potential sales.

Back when I started in digital marketing in 2009 and 2010, it was less competitive. Setting up an ad and making quick sales was easier. Nowadays, with over $300 billion spent on platforms like Meta and Google, only about 20% of ads yield a healthy return on investment. Learning the skills to optimize ads and improve ROI is valuable and can be lucrative.

Native advertising blends your marketing message seamlessly with the content on a website or platform. This less intrusive method can be very effective, as the ads feel like a natural part of the content, increasing engagement and brand awareness. Understanding and implementing native ads can be a valuable skill, especially for job seekers in digital marketing.

Ultimately, the best platform for your advertising efforts depends on your specific goals and target audience.

10. Email Marketing

Email marketing remains a powerful tool for building relationships and nurturing leads. While managing email campaigns can be time-consuming, businesses are willing to pay for help in this area. With AI tools, email marketing has been revolutionized. Personalization at scale is now possible, making communication more engaging and effective.

AI allows you to send personalized emails addressing subscribers by name and tailoring content to their past behavior. This level of personalization increases the chances of conversion. AI-driven email marketing strategies can be more efficient and effective, making email marketing a fantastic opportunity to make money online.

Building a list of subscribers who trust you can be extremely valuable. You can sell products or services to this list and potentially generate significant income.

11. AI Drop Servicing

AI drop servicing is an innovative approach to delivering freelance services. You act as a middleman, connecting clients with freelancers who fulfill the services. Platforms like Upwork and Fiverr make it easy to find top-tier freelancers worldwide. By leveraging AI-driven tools, you can automate the entire process, matching services to marketplace needs efficiently.

To succeed in AI drop servicing, clearly define the services you offer and set competitive rates. Implement quality control measures to ensure continuous improvement and client satisfaction. This model can be highly lucrative, allowing you to connect value with people effectively.

Digital marketing today is inseparable from AI. Leveraging AI tools is essential to stay competitive and deliver value to end buyers, whether they are consumers or businesses. Focus on understanding your target audience, creating high-value content, and building trust to succeed in digital marketing.

Conclusion

We’ve explored 11 exciting ways to leverage AI and digital marketing to generate income. Remember, AI is a powerful tool but not a magic bullet. Success comes from combining AI with strong digital marketing fundamentals. Understand your audience, create high-value content, and build trust. By doing so, you can harness the power of AI to achieve significant results in digital marketing.

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