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What is Wholesale Real Estate & EXACTLY How to Start with Less than $1,000

What is Wholesale Real Estate?

It’s a business model for a very lucrative source of income involving real estate.

As real estate investors, what we do is find deeply discounted properties that we can flip or fix and flip to end buyers.

When we do so, we make serious and lucrative profits between the buying and selling of such property.


QUESTION ⁉️ “How do I approach a house about to go into foreclosure

as a prospect for wholesale real estate?”


Just in case you are brand new to us here, let me answer

“why would anyone want to approach a house that’s about to get foreclosed on.”

Well, the often sad event of foreclosure is one of the sources of wholesale real estate deals.

Foreclosure is a lawsuit that reclaims a real estate property that was used as collateral for a loan or lien back to the lender or lien holder.

When a lender forecloses and take over a property, the owner loses the property and an equity they may have in it.

what is wholesale real estate

In addition to that, it can damage their credit score and worthiness

…which means not qualifying to make lots of financial moves potentially for the next 7 years.

In order to avoid that, a property owner can simply decided to sell cheaply and quickly ahead of a lender taking away the property.

Even though they may not make as much money,

they can preserve their credit score and worthiness until they get back on their feet financially.

What is Wholesale Real Estate for People in Facing Foreclosure? It’s basically a credit solution and preservation strategy.

But you as an investor or wholesale real estate professional can benefit by picking up these cheap properties as a solution to this owners.

You can use DealEstimator.com to come up with the after repair value of the property and a maximum allowable offer.

Deal Estimator

You can then turn around and sell the rights to purchase these types of properties to end cash buyers for a lucrative fee.

Now that we understand the motive, let’s answer the original question.

“How do I approach a house about to go into foreclosure?”

First of all, you can simply walk up to the house.

But I am guessing, you are more or less asking asking…

how you can approach the owner of a house that’s about to go in foreclose and not necessarily the house.

First of all, it’s better that you get some kind of invitation from the owner.

So the real question is how can you generate a bunch of invitation from property owner in distress due to the rise and threat of foreclosures.

  1. Access the public list of foreclosures
  2. Offer the list a “save your credit” or “we buy houses” solution to the list using mass marketing.
  3. Sort the responses for motivated sellers only.

If you can keep it that simple, tricks and scripts will become more and more useless as this owners will be the one chasing you

…and not the other way around.

ENJOY THIS VIDEO BELOW!

How to Start with Less Than $300

In this short video lesson, I am going to show you how to start your journey with less than $300.

To start wholesaling real estate, do you need $1,000?

I’ve seen some gurus title their video $1,000 and then end up telling you that you don’t need a dime to run a business.

Do you really believe that?

It’s time to EXPOSE Wholesale gurus…

The Wholesale Real Estate business is saturated and evolving;

With that mindset, you will end up losing your $1,000 and

Even 1,000’s of hours chasing after others that are struggling with driving for dollars.

This is the number of people willingly reaching out to us weekly, all digitally,

Weekly Traffic

without having to leave the house to drive for dollars, cold call them, or knock on their doors like Jehovah witness members.

There is nothing wrong with Jehovah witness,

But I am guessing their goal is not the same as yours.

You actually want “return on investment” of your money and time right?

Above all…

Each one of those 400+ people I just showed you represents a network of more people all around the world that I could solve problems for.

Most importantly, I also don’t have to wait to close real estate deals before I make money.

That’s the very same reason why I was able to 10X the number of transactions in my business monthly.

Because of these videos on wholesale real estate every where,

….500+ new wholesalers are joining your market daily….

If you don’t watch this video till the end, you should be scared of saturation and competition.

“How much do I need to get started with wholesaling real estate?”

That is, in fact, a very popular question.

That’s why we run YouTube channels and Instagram to answer these questions.

So do you need $1,000 or $2,000?

I heard another video advising not to spend it.

I don’t totally disagree with that but…

In this short lesson, I will share a more in depth context on how to decide that.

I will tell you that chasing after success in a million dollar business with a “free and cheap marketing” mindset is probably not smart.

Sure there are many strategies of marketing or outreach to motivated sellers that don’t take money.

But that, 100% of the time, means it consumes your most valuable resource; TIME.

So we should be careful right?

Sure there are gurus preaching “hustle and obsession” approach to the game and that may sound sexy now…

Because after all, that cost nothing right?

Not accurate!

That’s only true if you don’t value your time.

I am also very aware that the same theory will attract a jobless person who already lays around doing nothing…

OR a person with a “get rich quick” mindset.

I want you to get rich but I want you to get rich for sure.

There are so much information about wholesale real estate investing on the internet.

However, there is a massive disadvantage to that.

Because it makes the business a low barrier entry game.

That’s why everyone, their moms and pops are now the wholesalers.

The good news is that majority of those gurus preach free and “cheap mindset” strategies such as:

  • driving for dollars and
  • knocking on doors or
  • cold calling

… simply let others do it and generate the leads for your business.

In addition, cold calling is not cheap when you factor the fact that you can secure a $20 per hour regular job easily.

And then turn around and use 50% of that to build a massive wholesale empire

…using proper marketing skills that makes sense in a digital age.

That is to say….

It’s not smart to approach the wholesale business like a gambling game.

So while there are many YouTube channels with the cool aid of free strategies,

I would be careful to not jump into anything that consumes TIME without instant returns and a way to track progress unless I close a deal.

Meanwhile, 98% of people who approach the business that way fail in spite of consistent efforts.

I listen to podcasts and all.

That’s how I check market pulse for what’s working or not but…

You have to do more.

You have to invest time and possibly money into learning ONE thing.

Not the legalities, not the contracts, not LLCs… not the best logo colors.

You should only invest time into building LEVERAGE.

You have to learn how to market digitally.

It’s going to be the best use of your resources; especially your time.

You don’t want to be a wholesaler.

Wholesaling is just ONE strategy out of 10 that you can use to make money from home if you master the skills of marketing.

Many people will tell you they got started with “Driving for Dollars.”

That’s usually not true… or at least not accurate.

While 2% or less of people who put consistent effort in that strategy do get lucky and become poster children with testimonials,

These gurus are just counting on YOU + 999 others who watch the video to generate leads with your time, gas and car depreciation.

…Then offer to help you do the deal and split 50/50 in JV (joint venture) with you.

It’s a better wholesale real estate business model for them right? Not necessarily for you.

Do the math.

2% of 1,000 drivers is 20 potential people that can bring them deals; makes sense?

So unless you are unemployable to a regular job, you should be thinking about recruiting your own drivers with digital marketing; just like the gurus.

Why do you think they are diligently running a YouTube channel?

Here is my prediction for the future.

The title “Wholesaler” for wholesale real estate professionals is going down the drains.

Let me prove that…

Try showing up to an appointment introducing yourself as a wholesaler and let me know how that goes.

If you have that experience, please share the outcome in the comment area below.

For the most part, the seller looks at you like a clown.

So spending $30 on gas could be replaced with a full month access to millions of data of potential motivated sellers…

As opposed to wasting precious time collecting less than 1/1000th of the same data.

You might as well burn the car.

Some gurus may argue that the quality of leads are a better place to focus on.

However, you have to dig through the duds to find studs in any business; quantity is necessary.

Moreover with driving for dollars, all you are doing is collecting data and not leads for your wholesale real estate business.

The post office is already collecting data of vacant properties

…and selling it online for way less than $30 without having to destroy your car driving for dollars.

Secondly, you cannot call it a lead without an actual expressed interest in selling a property.

It has to involve an actual person for you to call it a lead; a property address is not a lead.

That’s just data.

What is Wholesale Real Estate in 2000&DIGITAL?

Another lead you should be generating that no one talks about are people with interest to buy properties for investment purposes.

Stay tuned, I will teach you how to build a massive list of buyers who will pay more.

So instead of going through the manual process of driving for dollars, skip tracing and then having to start the prospecting one data at a time….

Never Mind What is Wholesale Real Estate… Let’s Step into “Smart Real Estate Wholesaling.”

  • Learn attraction marketing.
  • Learn magnetic marketing.

By the way, shout out to marketing legend, Dan Kennedy.

  • Master direct response marketing.

But I am not even talking about direct mailing.

Because that’s probably overpriced for doing business in 2000&DIGITAL simply because…

That is to say, people have moved their attention from the mailbox to their mobile devices and social media.

Do you need proof?

In addition… in general, they don’t appreciate when you intrude or infringe on their privacy on those old school media spaces.

The prospects have the power of choice and would rather be the one reaching out to you to ask for help in solving their problem.

To clarify, I am not saying old school methods like driving for dollars, knocking on doors and cold calling doesn’t work.

However I am saying is that those marketing strategies position you to quit before they work.

The number 1 secret is CONSISTENCY.

But the old school strategies position YOU against consistency.

Number 1 question you should ask yourself is,

“Can I keep working those strategies CONSISTENTLY until they work?”

If yes… keep doing it.

Now… If you already closed a deal in the last month consistently doing it, keep doing it.

If “NOT”, you are probably confused.

When you are confused, it’s time to learn something new.

Never mind what you heard.

Skip tracing, especially in smaller quantities is not cheap either.

  • 35 cents will become $350
  • 45 cents will become $450
  • 25 cents will become $350
  • A buck and 50 will become $1,500

And if you don’t close any deals, you made no money and have to do it all over again.

By the way, the more new wholesalers join the game of driving for dollars, skip tracing and cold calling,

The more expensive skip tracing will be.

It’s basic economics; demand and supply.

The cream always rise to the top and this lesson is about how you can stand out

…and outlast people chasing after the old school methods.

And like I said earlier…

Direct mailing is not the way to go even though that’s how I got started back in 2005.

I do not recommend bandit signs either even though I made 100’s of thousands of dollars from them.

They work but…

Be my guest if you enjoy city code enforcement officers calling you with a threat of a $1,500 violation ticket if you don’t take them down.

Personal Experience.

The future of wholesaling is to never call yourself a wholesaler like a clown but….

To learn the skills of marketing, list building and list monetization in a digital age.

This is 2000&DIGITAL.

You don’t really have a choice.

The truth is this…

“You can avoid reality but you can’t avoid the consequences of avoiding reality.”

~ Ayn Rand

Listen up.

Max Maxwell - What is Wholesale Real Estate

I agree 100% with Max Maxwell; one of the best digital marketers the wholesale real estate industry has even seen.

“The best marketing in this business is consistency.”

But you have to apply consistency to the right marketing strategy that positions you for the long game.

If you don’t and you are following the masses, you’re never gonna make it in this business.

This business will change your life.

I know you feel motivated when I tell you that you are “One Deal Away.”

However, the reality is that we all live in the digital age.

You are actually “ONE DATA AWAY.”

Or should I say.. ONE SKILL AWAY.

So I hope this gives you a more in-depth idea of where you need to be sowing your treasures.

  • You do not need $1,000.
  • You don’t need $3,000 either.

But you need at least $300 per month to setup your digital marketing for your wholesale real estate business.

You can check out www.11DaysChallenge.com

For a challenge that will get you all setup in 11 days step by step.

You don’t need to attempt driving for dollars if this lesson already makes sense to you.

But, I am very aware that most people need to try it and fail at it first.

If that’s the case for you, add this video to your “watch later” playlist on YouTube or…

Bookmark it…

Drive for Dollars for 30 days CONSISTENTLY…

If you are like 98% of people that will inevitably achieve nothing doing that, come back here.

I will still be here.

I’ve been in the Wholesale Real Estate business since 2005.

Watch this video again and get started on a path to building a digital age empire like…

…and a few others that I admire and follow specifically for paying attention to the secrets I just spilled in this video.

Sure the business is as simple as getting something under contract at a very discounted rate

…and selling that piece of paper for something more than you got it for.

But what’s the something? Properties.

Who owns these properties?

A person… the Lead.

Consequently, you need to learn lead generation is you want to win big with wholesale real estate in S000&DIGITAL.

With attraction marketing, which is the way forward into the future of wholesale real estate,

You will retain your power if a prospect calls you for help as opposed to the other way around which is cold calling.

And with DO NOT CALL and all the laws that the states are passing,

The future does not look good for wholesale real estate and anyone stuck on strategies that involve unsolicited calls and text messages.

Because of this, there is a big descent coming down on them.

At least, you need to be positioned for the shift even if they are working for you now.

So obsession with the technicalities of wholesaling is not good enough.

I know you can probably teach me everything in your sleep.

That’s cool.

But, you are better positioned when you are obsessed with digital marketing just like the gurus that taught you those strategies.

Why do you think they keep releasing videos on YouTube, weekly episodes of Podcast, email, selling tools, events etc?

They are obsessed with marketing; not the wholesale real estate business.

Can you see that?

Because of that, they will never have to deal with lack of money because marketing allows you to serve more value to the market.

smart real estate wholesaling
Smart Real Estate Wholesaling

Go ahead to and download Smart Real Estate Wholesaling for free from www.SmartRealEstateWholesaling.com

Join the smart wholesaling gang today.

By doing so, you will get it directly into your email and you can email me your questions as many times as you need to.

You will be working for yourself but mentorship access was a big catalyst of my success when I started in 2005.

On-going access to mentorship makes result inevitable.

Sure you are one deal away, but it’s more like ONE SKILL AWAY.

We are in 2000&DIGITAL.

You can follow me @iTuxB on Instagram.

We are a small group of a little over 20,000.

This skill set is not for the crowd… It’s for the chosen ones that I am working with personally.

If you agree with anything I said in this video, please smash the like button…. Just once.


Subscribe and Share to your Social Network.

Come back here 3-4 times a week.

I release brand new videos with tips to rank to the top of the smart wholesaling gang.

You are in the right place.

You will never have to worry about wholesaling being legal or illegal as you will be solving problems.

Before I end this lesson, there is ONE MORE THING and there is nothing I want to hide…

People would ask… “how much exactly will smart wholesaling cost me?”

I hate surprises too.


So here is the break down to setup your Wholesale Real Estate Business in 2000&DIGITAL

How you will use the $300 per month to scale out a $100,000 per month business.

  • 11 Days Challenge, On-going Team training and system, Partnership & Mentor-ship – $97 per month – Click Here for Access
  • List Building Software to automate outreach, marketing, list monetization and follow up – $15 per month – Click Here for Access
  • Landing Pages & Web Hosting to capture leads into your ever-growing list online – $5 per month – Click Here for Access
  • Progress, testing and conversion Tracker – $27 per month – Click Here for Access
  • Actual Marketing Campaign – Starting at $155 per month – Click Here for Access

That’s a TOTAL – $299 per month ~ Less than $3000

..To run your business and start making money from multiple transactions plus deals monthly.

And you are running and scaling a million dollar empire from anywhere in the world just like the gurus.

By the way, there are links to all of those tools in the description box below if you want to test drive some of those…

and for free and next to nothing.

Your best chances is to do it all through the 11 days challenge which connects you with the monthly List Building Lab mentorship.

You can find that at www.11DaysChallenge.com

It’s optional but it makes your life easier and a cheaper way to run your business in the long run when you factor in the cost of wasting time.

Everything you need to know about wholesale is right here on this channel.

In fact, you can Google “Wholesaling 101 Crash Course OLA Tux” and a free 7 part detailed series comes right up for you…

With my full story from 2005 to date.

But no one is talking scaling and leverage in a digital age.

But they are using these same platforms and skills to spread old school exhausted methods and strategies.

Now, you have more than 500 newbie wholesalers joining any market daily everywhere.

What do you think will happen if you don’t stand out from that crowd?

But also, what if you could build your wholesaling operation from anywhere in the world?

And Many people still think Virtual Wholesaling is optional.

Well, I am wholesaling in your backyard and there is 49 in 50 chances that I do not leave in your state.

There is no such thing as a non-virtual wholesaler anymore as there are 19 years old kids wholesaling in your backyard from the other side of the country.

Get it together.

Either you are a “doru”, guru or not, you need to have $2 coming in for every $1 you spend.

That’s the goal regardless of how long it takes you to get there.

The goal is NOT to spend nothing.

If that was the goal, all you have to do is

…spend nothing on the Wholesale Real Estate business

I am sure that your goal is to harvest big profits; but you cannot harvest what you didn’t sow.

My goal is to help you get to $600 per month in revenue first with or without closing deals when you spend $300.

If I can hand you the skill to do that, would you have more money to market for as long as you want?

The gurus also tend to forget to tell you that after you lock the property under contract, you need buyers.

I know.

Because they told you if the deal is good enough, buyers will drop out of the skies in heaven for all 500 wholesalers in your market.

Doesn’t make much sense right?

That’s why they conveniently tell you the deal is not good enough when there are no buyers.

Wholesale real estate is a dual sided business that requires two types of leads.

  • Motivated Sellers (which is most popular, most Saturated)
  • Investors & Buyers (ZERO competition)

No one is building a fresh list of investors and buyers that are coming out of seminars weekly looking to pick up their first investment property.

They are also usually open to paying more because they have time to invest in buy and holds and creative deals.

With the 11 days challenge, you will learn how to:

  • Build the List and
  • Monetize the List

You can:

  • skip 80% of the “hustle” (which is finding and begging motivated sellers),
  • make 6 figures income with or without closing deals and
  • do 10 times more transactions and deals.

That’s attraction marketing.

That’s smart real estate wholesaling.

But where do the deals come from then?

Remember there are 500+ other wholesalers who are spending hard time and their hard earned dollars with…

  • Driving for Dollars
  • Cold Calling
  • Door knocking
  • Direct Mailing

Because this, a ton of them can’t find buyers; they are stranded with contracts.

They have illegally listed those properties on Craigslist and Facebook Marketplace without holding a license as an agent.

I get the question all the time,

“What if I get stuck with a contract and can’t find a buyer?

As a result of this knowledge, you now have a growing list of buyers to help them dispose of the deals,

And make 50% of the net profits…

…and get them even more money than they can get from the 5 dinosaur cash buyers in their local market that are looking for 40 cents on the dollar deals.

I warned you I was going to EXPOSE gurus right?

Now, you can bring some value to this market place, solve problems for real and make easier money.

You have 2 choices. All LEGIT.

  1. You can be ONE of the 500 new people cold calling the same motivated seller or…
  2. YOU can be the one to help all 500 people with the contracts they are stuck with to close the deals.

Which side of that would you rather be on?

Click Here to Join the 11 Days Challenge Here for Step-by-Step Tutorials through your setup and on Going List Building Lab & Mentoring.

Are you STRUGGLING in launching or... GROWING your Real Estate Investing & Wholesaling business?- FREE BOOK ($97 Value)

Are you having a difficult time generating motivated sellers, qualified buyers and closing your 1st or NEXT deal? Is your dream to build an empire to sustainable heights heading down the drains?
Smart Real Estate Wholesaling The creator of myEmpirePRO, OLA Tux Abitogun, is giving away all the secrets in this book... Smart Real Estate Wholesaling PLUS BONUS BOOK "Real Estate Money Secrets" ...and he is giving away a limited amount of both books for free ($97 Value) for a limited time. Would you like the secrets of learning, earning and building your lifestyle, business and real estate empire simultaneously with leveraged and minimal effort? This book is your gateway to 10X and may be even 100X your business and income using the art and science of attraction. Smart Real Estate Wholesaling also serves as a manual for all types of businesses, aspiring and experienced entrepreneurs. In addition to the download of these 2 books, I will also give you exclusive access to a free bonus an optional million dollar opportunity to be coached and mentored by OLA personally. Simply tell us your email address below and the book access will be instantly sent to you. You will have options for Paperback sent to you as well as Kindle or PDF downloads.

Padilla 5.0 out of 5 stars ⭐⭐⭐⭐⭐ Awesome book!!
Excellent read!!

Cliff R. 4.0 out of 5 stars ⭐⭐⭐⭐ Full of actionable, useful information for sure.
The author does an excellent job of cutting through much of the real estate wholesaling BS that is prevalent in the market. That is to say while most gurus are teaching what they DO NOT DO, Ola outlines steps of creating value at the center of your marketing. His down to earth delivery just makes sense. He speaks of leveraging technology, the importance of multiple income streams, and an overview of the real estate wholesaling business in the new age of business marketing. For example, he mentions that many people don't even like their family members stopping by unannounced, so how can you expect them to be ultra receptive to a stranger popping up looking to capitalize on a misfortune. Of course that's not how the "Door Knocking" conversation would be framed, but that's exactly what it is. All in all I enjoyed the read and if you plan on making action your focus, you will too.

Brian Ellwood 5.0 out of 5 stars ⭐⭐⭐⭐⭐ Solid Advice From Someone Who's Been There
Ola is a legit real estate investor and marketer. He's a real student of wholesaling and marketing - his approach to marketing for wholesale deals - ADD VALUE - is recession proof and feels right. Don't pass up this book!

Melton Thomas 5.0 out of 5 stars ⭐⭐⭐⭐⭐ A true mindset shift!
As a virtual real estate wholesaler and investor, it makes sense to me to optimize my approach and use technology to drive. This book gave me a clear, concise framework that I could leverage and implement!

stacy 5.0 out of 5 stars ⭐⭐⭐⭐⭐ Amazing
This book is amazing and very beneficial. The author is very knowledgeable on the concepts at hand. Definitely a great book to read.

How does wholesale work in real estate?

In real estate, wholesale involves using marketing skills to attract distress and motivated sellers,

After that, locking properties under contract at a deep discount and selling and

Consequently, assigning the equitable rights of the contract in exchange for a wholesale fee.

Is wholesaling real estate legal?

Wholesaling real estate is always legal however some states will regulate it with requirement for licensing.

Therefore this will happen the more newbies continue to increase and effectively increase the volume of transactions.

Is wholesaling real estate worth it?

In the digital age, wholesaling real estate is only worth it for those who master the art and science of marketing as a edge against increasing regulation.

How to wholesale real estate step by step

STEP 1 – Set up a marketing campaign to reach distressed home owners who can potentially sell at 65% or less of the value of their property.

STEP 2 – Negotiate and lock the property up in a purchase contract at a price that is 65% or less of the value of their property.

STEP 3 – Find an able and willing investor who would like your equitable rights in the purchase contract.

Then assign to them in exchange for an assignment fee at $10,000 or what ever makes sense for your local market.

Are you STRUGGLING in launching or... GROWING your Real Estate Investing & Wholesaling business?- FREE BOOK ($97 Value)

Are you having a difficult time generating motivated sellers, qualified buyers and closing your 1st or NEXT deal? Is your dream to build an empire to sustainable heights heading down the drains?
Smart Real Estate Wholesaling The creator of myEmpirePRO, OLA Tux Abitogun, is giving away all the secrets in this book... Smart Real Estate Wholesaling PLUS BONUS BOOK "Real Estate Money Secrets" ...and he is giving away a limited amount of both books for free ($97 Value) for a limited time. Would you like the secrets of learning, earning and building your lifestyle, business and real estate empire simultaneously with leveraged and minimal effort? This book is your gateway to 10X and may be even 100X your business and income using the art and science of attraction. Smart Real Estate Wholesaling also serves as a manual for all types of businesses, aspiring and experienced entrepreneurs. In addition to the download of these 2 books, I will also give you exclusive access to a free bonus an optional million dollar opportunity to be coached and mentored by OLA personally. Simply tell us your email address below and the book access will be instantly sent to you. You will have options for Paperback sent to you as well as Kindle or PDF downloads.

Padilla 5.0 out of 5 stars ⭐⭐⭐⭐⭐ Awesome book!!
Excellent read!!

Cliff R. 4.0 out of 5 stars ⭐⭐⭐⭐ Full of actionable, useful information for sure.
The author does an excellent job of cutting through much of the real estate wholesaling BS that is prevalent in the market. That is to say while most gurus are teaching what they DO NOT DO, Ola outlines steps of creating value at the center of your marketing. His down to earth delivery just makes sense. He speaks of leveraging technology, the importance of multiple income streams, and an overview of the real estate wholesaling business in the new age of business marketing. For example, he mentions that many people don't even like their family members stopping by unannounced, so how can you expect them to be ultra receptive to a stranger popping up looking to capitalize on a misfortune. Of course that's not how the "Door Knocking" conversation would be framed, but that's exactly what it is. All in all I enjoyed the read and if you plan on making action your focus, you will too.

Brian Ellwood 5.0 out of 5 stars ⭐⭐⭐⭐⭐ Solid Advice From Someone Who's Been There
Ola is a legit real estate investor and marketer. He's a real student of wholesaling and marketing - his approach to marketing for wholesale deals - ADD VALUE - is recession proof and feels right. Don't pass up this book!

Melton Thomas 5.0 out of 5 stars ⭐⭐⭐⭐⭐ A true mindset shift!
As a virtual real estate wholesaler and investor, it makes sense to me to optimize my approach and use technology to drive. This book gave me a clear, concise framework that I could leverage and implement!

stacy 5.0 out of 5 stars ⭐⭐⭐⭐⭐ Amazing
This book is amazing and very beneficial. The author is very knowledgeable on the concepts at hand. Definitely a great book to read.