Maintaining and growing a healthy size wholesale houses sale inventory is key to consistently closing deals.
In order to do that, you have to constantly be engaged in prospecting and marketing for the next one.
But initiating prospecting and marketing can happen in one of 2 different ways.
They both work but the latter requires more sales skills because you are essentially requiring people for unsolicited conversations.
But again, nothing too strange about that, you just have to be good at selling them as soon as the conversation starts.
I personally prefer and recommend inbound marketing because of this 4 benefits.
(1) Attraction Marketing
You are essentially planting value seeds everywhere that you already know will attract your ideal prospect to initiate the conversation.
For example, you put a digital bandit sign on Facebook in your target market that simply says “We Buy Houses.”
Suddenly it’s not about you but it positions you better to have better quality sales conversation as opposed to sales pitch.
(2) Build Your Wholesale Houses Sale Inventory with Speed
Because you are focused on the process of seed planting without immediate expectation from every human being, you save a lot of time.
And the alternative to that is to cold call with your personal time in which case…
Naturally, you would “want” or “expect” to have a conversation with every one that picks up and of course that expectation will lead to frustrations.
(3) Numbers game
Using inbound marketing to build your wholesale inventory is a numbers game while outbound requires your heart because it is more of an art.
Also, the results you get from marketing and prospecting activities needs to be measured in numbers.
Inbound marketing makes this easier especially when you are directly involved in it.
Subsequently, you are able to improve performance consistently.
(BONUS) Time Management
Creating value seeds to invest and plant everywhere makes it easier to have time for other things you love in life.
You are able to operate on your own time and not the prospect’s time.
Below is a question for us to address with this lesson…
“Wow! All this time I’d been cold calling because…
I feel like talking on the phone is my strong suit but no one was answering or they’d send the call straight to voicemail and never return the call.
So today I sent out a sms campaign using TextMagic and BOOM everyone wants to talk.
Well not everyone but y’all get what I’m saying.
A lot of “not right now”, wrong number, but a lot of good conversations too.
422 messages sent out and as of now 4 phone appointments are set and 2 buyers added to my list.
Even the one who cursed me ended up apologizing.
And 2 people directed me to the owner and one has a property he wants to sell later in the year after his tenants move out.
I know cold calling works but I haven’t felt this productive since I started.
I’ve been busy cold calling 2hr a day but to actually have a back & forth conversation feels really good.
Finding what works for ME.”
Enjoy the video.
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Padilla 5.0 out of 5 stars ⭐⭐⭐⭐⭐ Awesome book!!
Cliff R. 4.0 out of 5 stars ⭐⭐⭐⭐ Full of actionable, useful information for sure.
The author does an excellent job of cutting through much of the real estate wholesaling BS that is prevalent in the market. That is to say while most gurus are teaching what they DO NOT DO, Ola outlines steps of creating value at the center of your marketing. His down to earth delivery just makes sense. He speaks of leveraging technology, the importance of multiple income streams, and an overview of the real estate wholesaling business in the new age of business marketing. For example, he mentions that many people don't even like their family members stopping by unannounced, so how can you expect them to be ultra receptive to a stranger popping up looking to capitalize on a misfortune. Of course that's not how the "Door Knocking" conversation would be framed, but that's exactly what it is. All in all I enjoyed the read and if you plan on making action your focus, you will too.
Brian Ellwood 5.0 out of 5 stars ⭐⭐⭐⭐⭐ Solid Advice From Someone Who's Been There
Ola is a legit real estate investor and marketer. He's a real student of wholesaling and marketing - his approach to marketing for wholesale deals - ADD VALUE - is recession proof and feels right. Don't pass up this book!
Melton Thomas 5.0 out of 5 stars ⭐⭐⭐⭐⭐ A true mindset shift!
As a virtual real estate wholesaler and investor, it makes sense to me to optimize my approach and use technology to drive. This book gave me a clear, concise framework that I could leverage and implement!
stacy 5.0 out of 5 stars ⭐⭐⭐⭐⭐ Amazing
This book is amazing and very beneficial. The author is very knowledgeable on the concepts at hand. Definitely a great book to read.
How do you buy houses wholesale?
Wholesale Deals just don’t fall out of the skies.
Therefore it means you have to find PEOPLE that have a reason to sell their real estate properties at a deep discount.
…Less than what it would be worth on a regular retail market.
Do you need money to wholesale houses?
You do not need credit or money for capital to wholesale and flip houses.
However, you may need money for marketing to find deals.
Are wholesaling houses illegal?
Wholesaling houses are never illegal when there is full disclosure to all parties involved.
However some states make require licensing in order to wholesale multiple home within a single year.
How much do real estate wholesalers make?
It depends but particularly on how much of marketing and how skillful the wholesaler is as a marketer in a digital age.
A skillful wholesaler should be making no less than double 6 figures income once up and running with momentum.
Keep in mind; it is entrepreneurship. There is probably not going to be any paycheck next Friday as of yet.