Wholesaling Houses – How to maximize RPL

Lead generation is the blood that runs the business of wholesaling houses. More importantly, maximizing the bottom line from an average lead is key.

Taprooting is key to maximum profitability.

This is a legendary strategy in the Networking profession that actually still works.

It works in any business model actually. It is simply asking for more referrals from your existing circle of influence and/or contacts.

You can simply ask if they’d let you know if they know anyone that might be interested in what you are offering.

In life and business, the best opportunities are going to come from digging beyond the surface of any strategy you employ.

Yes, you will market and produce on your very front line. But the saying that word of mouth is the best form of marketing will always be very powerful.

Question from a Viewer

“Hi OLA, I am very clear at this stage that I need leads and lots of leads in order to win in the business of wholesaling houses.

A few days ago, I received an email from one of the gurus saying that he averages $441 cost per lead from direct mailing.

How the hell am I (little me) supposed to survive building this business like that? Is there a way around that or that’s a roadblock? Please explain how this could work for a person with a small marketing budget.


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Ola “Tux” Abitogun is the Creator of myEmpirePRO. He became a FULL TIME entrepreneur in October 2006.

He is a computer engineer and an engineering management graduate from New Jersey Institute of Technology; (NJIT) class of 2004/5. He was born in Dallas Texas and raised in Nigeria by his Nigerian parents. He considers himself a proud Nigerian American.

Today, he is a marketing addict, trainer, marketing and business consultant, real estate investor and all around serial entrepreneur. Most importantly, he is husband and father to their 2 Boys. The professional work he is mostly proud of is personally helping 1,000+ entrepreneurs around the world reach greater heights in their careers.

#myEmpirePRO #OLATuxAbitogun #WholesalingHouses

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