Digital Marketing Certified – CHAPTER 9 – The Source | Website Traffic

Digital Marketing, Digital Marketing Certified

Let’s go back to 2002. A family friend had invited me and my brother to his apartment in Somerset, New Jersey. He did mention that there would be a presentation of some sort but I wasn’t paying too much mind to it. Soon enough, we found out it was a life insurance MLM (multi-level marketing) business opportunity presentation. But it was a completely new concept to me. To my surprise, my brother had already been exposed to it. For some reason, we ended up not signing up but I don’t remember why. I’m sure it had something to do with being broke college kids at the time. It must have been about $200 to sign up but we didn’t. I want to say… something around a few months later, I…

Digital Marketing Certified – CHAPTER 8 – The Information | Analytics

Digital Marketing, Digital Marketing Certified

About two years into my digital marketing journey, I discovered high ticket offers as a strategy. I will explain what it means to you in a second. But first, understand it’s probably going to be the defining demarcation between suffering and thriving for your bottomline. I had managed to become a top digital sales producer on a few platforms but it also felt like I was working too hard to make $30 commissions. To be honest, I was a little spoiled. I was waking up quite often to $219 commission notifications; sometimes more and sometimes less. Till today, I still get random sales commission notifications from work I did years ago. But I wanted more. I came from the real estate world where I cashed up to $82,000 in one…

Digital Marketing Certified – CHAPTER 7 – The Data | Metrics

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In 2010, I was in a partnership with my brother and we thought we could make things move a little faster with growing the business. The New Jersey Northeast Corridor train line travels all the way through our neighborhood from the greatest city in the world, New York City, to the state capital city, Trenton. So many professionals get on and off this train all week during rush hours daily. These were the types of people we wanted as prospects for the business we were trying to build. So we thought why not print a bunch of flyers and give them out to all the people coming off the train at 5:45pm in the evening. Great idea right? No it wasn’t. Let me explain. First of all, it was a…

Digital Marketing Certified – CHAPTER 6 – The List | Lead Generation

Digital Marketing, Digital Marketing Certified

So in April, 2009, I was fresh out of the real estate crash and I was attempting different things. I built an online mall. I discovered affiliate marketing for the first time. And I tried to use the concept to invent a cashback mall. Today, you can see many cash back opportunities with credit cards, retail reward programs attached to different websites. Anyway, I paid a couple of hundred dollars for a home study course and I learned about the Google Ads platform for the first time. Back then and up till not too long ago, it was called Google Adwords. The concept was simple. All I had to do was find a product on an affiliate network that paid a commission for generating sales. In order to generate sales,…

Digital Marketing Certified – CHAPTER 5 – The System | Sales Funnel

Digital Marketing, Digital Marketing Certified

I have to go back to 1997 to make this make sense. It looked like I was going to be at home for a while before heading to some kind of higher education, so I decided to take a 3 months introductory course in computers. The first thing I learned that continues to show up for the next 25 years for me… What was it? It was input, CPU (central processing unit) and output; the three basic parts of a personal computer. Since then there have been multiple versions of that. But what it did was allow me to understand at a fundamental level what value a computer brings to our lives from a system stand point. And I continue to believe in every aspect of life that the best…

Digital Marketing Certified – CHAPTER 4 – The Connection

Digital Marketing, Digital Marketing Certified

So there are two types of connections I would like to share with you. The first type of connection is how you digitally connect the value we identified in chapter 3 with the person(s) we identified in chapter 2. And the second type of connection we will discuss is how to mentally connect your brand with the person(s). Let’s take it backwards a little bit. In the previous chapter, we talked about value. You learned how 85-90% of actions and acquisitions are initiated and triggered as emotional reactions; some justify with logic later. We also reviewed a little about the motivation theories and how your competitors are probably selling products that have only 10% of the value you offer at 10 times of your prices. And they are selling…

Digital Marketing Certified – Chapter 3 – The Value

Digital Marketing, Digital Marketing Certified

It means a lot of different things to people depending on where they are standing. But in this chapter, my goal is to first make sure we are standing in the same position before extracting the actual value I want to share with you. You are reading this book because you are trying to build a business or organization of some sort right? If that’s the case, keep reading. In the last chapter, we talked about “the person(s)” as one of the pillars we must clearly identify before trying to set up marketing campaigns in the digital era. A failure to do this will simply defeat the purpose; which I am hoping is partly the benefits of tracking down every penny and making sure it doubles itself. You also learned…

Digital Marketing Certified – Chapter 2 – The Person(s)

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Exactly who are you trying to serve leveraging digital marketing? I know you want to make more money. But where is this money coming from? Money comes from only one place. It doesn’t fall from the sky. We do not pluck it from a tree. It comes from other people. The money you are going to make comes from other people right? In the previous chapter we talked about setting goals; smart goals to be precise. We also talked about why the desire to help someone is not enough to run a successful digital marketing campaign. It definitely is not enough to “want” to be an entrepreneur. I also want to be Elon Musk within the next 24 hours. It’s highly unlikely that’s going to happen right? So the act…

Digital Marketing Certified – Chapter 1 – The Goal

Digital Marketing, Digital Marketing Certified

Previously in Digital Marketing Certified, I shared a little bit of my story, my path to and through digital marketing from investing $2,000 to making $12. I also shared how it’s actually worse to get stuck in a rat race as an entrepreneur. You probably also learned for the first time that it’s cheaper and much more effective and efficient to leverage digital marketing to build a business than it is to spend your hard earned money on billboards and yellow books. Okay. I know I didn’t mention yellow books yet. But you should know that it’s probably the biggest scam of the 2010’s because many people still spent millions of dollars literally on those two marketing channels long after it had become obsolete. Sure we still received it…

Digital Marketing Certified – The Introduction

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2009, February. This story was launched into new dimensions. A partner and friend invited me into a home-meeting designed to launch a home business. I want to tell you that story but let’s talk about this being my 4th published book for context. Previously in the world of my book writing endeavors, I published my 3rd book called Real Estate Money Secrets as a follow up to the first book I ever published called Smart Real Estate Wholesaling. Between those two books, I co-authored a book with my wife called Get My Marriage Back to help couples going through a crisis in marriage rekindle things in a sustainable and healthy way. It is with great pleasure that I present to you my 4th published book; Digital Marketing Certified. I believe…