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How Much Should I BUDGET For TRAFFIC in Digital Marketing?
One of our valued members asked this question… In digital marketing, How much should be considered as a baseline for traffic investment? First of all, what is digital marketing and what does he mean by traffic? Digital marketing is a broad term that encompasses all marketing efforts that use an electronic device or the internet. As for "traffic" in digital marketing, it refers to the visitors or users who come to your website or digital content who can potentially become leads, customers, clients and deals. To the question, there isn't a one-size-fits-all answer to how much you should consider as a baseline for traffic investment in digital marketing, as it depends on at least 8 factors: Business Goals: Consider your business objectives. Are you looking to raise brand awareness, generate…
