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Digital Marketing Certified – CHAPTER 4 – The Connection

Digital Marketing, Digital Marketing Certified
[embedyt] https://www.youtube.com/watch?v=nnXem7zRQBw[/embedyt] CHAPTER 4 The Connection - So there are two types of connections I would like to share with you.  The first type of connection is how you digitally connect the value we identified in chapter 3 with the person(s) we identified in chapter 2.  And the second type of connection we will discuss is how to mentally connect your brand with the person(s). Let’s take it backwards a little bit.  In the previous chapter, we talked about value.   You learned how 85-90% of actions and acquisitions are initiated and triggered as emotional reactions; some justify with logic later.   We also reviewed a little about the motivation theories and how your competitors are probably selling products that have only 10% of the value you offer at 10 times…
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