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Digital Marketing Certified – CHAPTER 6 – The List | Lead Generation

Digital Marketing Certified – CHAPTER 6 – The List | Lead Generation

Digital Marketing, Digital Marketing Certified
[embedyt] https://www.youtube.com/watch?v=ZPk1D9oMZs4[/embedyt] CHAPTER 5 The List - So in April, 2009, I was fresh out of the real estate crash and I was attempting different things.  I built an online mall.  I discovered affiliate marketing for the first time. And I tried to use the concept to invent a cashback mall.  Today, you can see many cash back opportunities with credit cards, retail reward programs attached to different websites. Anyway, I paid a couple of hundred dollars for a home study course and I learned about the Google Ads platform for the first time.  Back then and up till not too long ago, it was called Google Adwords.  The concept was simple.  All I had to do was find a product on an affiliate network that paid a commission for…
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Digital Marketing Certified – CHAPTER 5 – The System | Sales Funnel

Digital Marketing, Digital Marketing Certified
[embedyt] https://www.youtube.com/watch?v=Ft4b4TD8bvY[/embedyt] CHAPTER 5 The System - I have to go back to 1997 to make this make sense.  It looked like I was going to be at home for a while before heading to some kind of higher education, so I decided to take a 3 months introductory course in computers. The first thing I learned that continues to show up for the next 25 years for me…  What was it? It was input, CPU (central processing unit) and output;  the three basic parts of a personal computer.  Since then there have been multiple versions of that. But what it did was allow me to understand at a fundamental level what value a computer brings to our lives from a system stand point.  And I continue to believe in…
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Digital Marketing Certified – CHAPTER 4 – The Connection

Digital Marketing, Digital Marketing Certified
[embedyt] https://www.youtube.com/watch?v=nnXem7zRQBw[/embedyt] CHAPTER 4 The Connection - So there are two types of connections I would like to share with you.  The first type of connection is how you digitally connect the value we identified in chapter 3 with the person(s) we identified in chapter 2.  And the second type of connection we will discuss is how to mentally connect your brand with the person(s). Let’s take it backwards a little bit.  In the previous chapter, we talked about value.   You learned how 85-90% of actions and acquisitions are initiated and triggered as emotional reactions; some justify with logic later.   We also reviewed a little about the motivation theories and how your competitors are probably selling products that have only 10% of the value you offer at 10 times…
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Digital Marketing Certified – Chapter 3 – The Value

Digital Marketing Certified – Chapter 3 – The Value

Digital Marketing, Digital Marketing Certified
[embedyt] https://www.youtube.com/watch?v=lrpQJM1z4mk[/embedyt] It means a lot of different things to people depending on where they are standing.  But in this chapter, my goal is to first make sure we are standing in the same position before extracting the actual value I want to share with you. You are reading this book because you are trying to build a business or organization of some sort right? If that’s the case, keep reading. In the last chapter, we talked about “the person(s)” as one of the pillars we must clearly identify before trying to set up marketing campaigns in the digital era.  A failure to do this will simply defeat the purpose; which I am hoping is partly the benefits of tracking down every penny and making sure it doubles itself. You…
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Digital Marketing Certified – Chapter 2 – The Person(s)

Digital Marketing Certified – Chapter 2 – The Person(s)

Digital Marketing, Digital Marketing Certified
[embedyt] https://www.youtube.com/watch?v=RNQfkWtdyAA[/embedyt] Exactly who are you trying to serve leveraging digital marketing?  I know you want to make more money.  But where is this money coming from? Money comes from only one place.  It doesn’t fall from the sky.  We do not pluck it from a tree.  It comes from other people.  The money you are going to make comes from other people right? In the previous chapter we talked about setting goals; smart goals to be precise.  We also talked about why the desire to help someone is not enough to run a successful digital marketing campaign.   It definitely is not enough to “want” to be an entrepreneur. I also want to be Elon Musk within the next 24 hours.  It’s highly unlikely that’s going to happen right? So…
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