Have you heard the newest, hottest thing in town, Network Marketing 2.0? In this episode, I want to talk to you about network marketing 2.0, the concept, the idea and much more.
I also want approach it from a stand point of the results you desire in your business which is:
- About Network Marketing Leads Generation
- About Network Marketing Recruiting of 20 – 30 Reps Month
- About Network Marketing Business
- About Network Marketing Companies and Compliance in general and
- About Network Marketing Profits and Multiple Streams of Residual Income
Network Marketing 2.0 is the actual recognition and advancement of your journey into real entrepreneurship. Most people join the profession because they want to become their own boss and build a business.
What we found is that most people end up in a ‘worse than a regular job’ situation from a freedom standpoint. I’ve seen people build a downline and income up to a $25,000 per month and get terminated by a network marketing company.
To be fair, you will also find news on CNBC of founders of public companies getting appointment terminated by the board as a CEO every now and then. But your business is not a publicly traded company so you shouldn’t have t deal with that.
As a brand new network marketing rep, there are certain things you really should go through in the traditional ways. Going through them will allow you to appreciate network marketing 2.0 even the more.
Traditional network marketing restricts you and it’s hard. It gives you the illusion of business ownership in the beginning but you will soon find out that it’s an over-glorified ‘unpaid‘ job for most reps.
Network marketing 2.0 is here to solve that problem in different ways. There is a sense of direction because of knowing exactly what to do to build a thriving and profitable business from anywhere.
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About Network Marketing Leads Generation
In traditional Network Marketing, this doesn’t exist. The closest activity to it is to continue to stalk your family and friends. May be some actually interrupt strangers at Walmart.
Granted, the profession don’t necessarily train people to do these amateur business building strategies. But if that’s what people end up doing anyway, we still have to take responsibility as leaders and fix it.
To be honest, I still see uplines teaching this type of crap.
In network marketing 2.0, lead generation is a professional activity that doesn’t have to involve your family and friends. There are 7 billion people in the world today. A lot of them are your prospects that will love to buy now.
Every business in the world have to generate leads. However, the most successful ones at every level usually don’t get stuck on their family and friends. The choices of their loved ones is a non-factor in their business.
Sadly, we hear the stories too often of people that are avoided like a plague by their family. I still think it’s a good experience that will allow you to appreciate real lead generation strategies by way of network marketing 2.0
If you’ve experienced this, no worries. If you stop doing things like an amateur, your family will come back around because they are family. I can’t guarantee that about ‘lost friends’ though.
About Network Marketing Recruiting of 20 – 30 Reps Month
Well traditionally, this was impossible. I actually learned the concept of 100 by 1 in traditional network marketing. But they find it difficult to practice.
Would you rather be prospecting 100 prospects in 1 minute or 1 prospect for 100 minutes? In fact, there used to be an argument on the quality of a new recruit between the 2.
Some have even said that taking the time (100 minutes) at Star Bucks to recruit 1 person produces the best quality of reps in the team. But then, I also learned 2 important things traditionally that network marketing 2.0 has embedded in its DNA.
- You can’t say the wrong thing to the right person.
- You can’t say the right thing to the wrong person.
- Only systems and tools duplicate.
In other words, if you spend just 1 minute with the right prospect, it can’t go wrong. Today, in the network marketing 2.0 digital age, it’s easy to use tools for massive and leveraged exposure.
Most network marketing companies already produce DVDs and online videos for easy exposure to the business presentation. But I also realize that they are afraid that the internet and technology will become a distraction.
They are right to an extent. But the technology of today also have the power to put 20 – 30 reps into your network marketing downline every month.
About Network Marketing Business
The network marketing business has a lot of bad stigmas because of the high level of “make money by recruiting” over hyped messages by rookies.
Network marketing 2.0 involves a lot more than recruiting to make money. But this is actually true for the first time. Traditionally, you do have to recruit to make money.
In fact, with 2.0 you stand to literally make more money from people that say ‘NO’ to partnership with you in your very business opportunity. The way we do that is by bringing more value than joining something to the market place in a strategic way.
About Network Marketing Companies and Compliance in general
Network marketing companies keep trying to pretend that the agenda is much more than recruiting. But this is simply not true. Most of their energy goes into helping reps recruit more people.
Never mind the legal languages, disclaimer and disclosures. The truth is staring at all of us right in the face. The authority shuts off network marketing companies all the time–even some with the best disclaimers and disclosures.
This doesn’t mean they are wrong. Traditionally, it’s just a high risk business model. I think the real wussies are people that expect to reap without sowing.
Not only are these companies subjected to the federal authorities because of attention from hypey messages, your business is subject to a compliance guy at the network marketing company itself.
What most network marketing reps have with these companies are unilateral independent contract. They can be terminated without severance and definitely without a retirement plan. I’ve seen it done over and over again.
About Network Marketing Profits and Multiple Streams of Residual Income
You can absolutely protect yourself with the network marketing 2.0 business model. This is the first way for most reps to actually build real business from home with happy customers.
Customers don’t have to become a partner (network marketing recruiting) in order to be a high valued long term client. The only brand you promote is ‘YOU’ and you don’t have to call yourself an expert like a clown.
With this model, prospects don’t have to find out or know the company you are building a downline until they ask. Usually, they are asking because they are sold on you as a market leader.
PLUS… it reveals how to use multiple streams of income to enhance your network marketing recruiting… more like building strong partnership with people that will never quit on their journey.
People decide the level of your authority and expertise because the business model is value driven. When I say value, it’s much more than money. It’s freedom; even from greedy network marketing practices.
It’s time to upgrade your business to network marketing 2.0.
Leverage is still involved because people have the option and can choose to partner with you. Mastermind and partnership is a great leverage tool in business and must always be there.
When partners join though, they are the highest quality. Most importantly, they are people willing to invest in themselves. Not a bunch of $7 wannabe entrepreneurs.