myEmpirePROMost networkers and marketers struggle in their business because they’ve never really heard about the C-Equity. It’s a term I created for myself and I’ve used it to produce millions of dollars.
To be fair, before some networkers quit, some of them actually spin their wheels for 6 – 24 months before finally fading off.
Most people don’t actually say “I QUIT” because this game is not a job. This is entrepreneurship in its best form.
Most people just kind of fade away.
In fact, many people still follow the great training of network marketing, years after going INACTIVE. That’s actually more of what it is… People slowly stop promoting.
There are 2 types of people that will find this article.
1. You are the actual quitter or on of the ‘away faders’ a.k.a “I have not done anything with my networking business in ____________ months.” (Fill in the blank.)
That’s OKAY. The best of us have been quitters at one point or the other in our lives…
Do you like the term ‘away faders’ better than quitter? It means a networker who slowly faded into the INACTIVE zone.
2. You’ve got ______% of your team members in the ‘away faders’ zone. (Fill in the blank.)
- They went INACTIVE.
- Their credit card declined.
- They stopped picking up your phone calls.
- They became a ‘legitimate’ excuse factory.
- They are always starting over with a new shiny object
- Life happened to them.
Whichever one of this types of reader you are, mastering your C-Equity (C-E-Quit-Y) is the solution to the quitting problem.
For the rest of this lesson, let’s call all INACTIVE networkers the quitters. But remember this…. it’s the nicest type of quitters and we mean it in the nicest way. *wink*
Before I get into the formula, let me share this legendary tip with you. Don’t try or.. Stop trying to wake up sleeping team members. It won’t work.
There are over 6 or 7 billion prospects in the world for you to expose your business to. Also, note that the only chance for them to wake up that slumber is inside your production ability.
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With that been said, here is the formula:
C x E x Quit x Y = C-Equity = Exponential Growth
Please note that in this formula, if any of the variable is ZERO, C-Equity and exponential growth automatically becomes ZERO. That’s simply the mathematics of the formula.
So let’s dive in…
C – Consistency:
No matter how magical a strategy is, consider it a total scam if there are no consistency in the use of it. If you are not consistent with a set of money making activity, consider your business dead.
If you start knocking on doors like the networkers and marketers of 1962 and do it CONSISTENTLY, it will work at some point because of the power of consistency. The only thing to be questioned with that strategy would be efficiency in 2015. It probably won’t be the best use of your time.
Find a marketing and prospecting activity that you enjoy the most and do it daily. Don’t worry about the other strategies. If you try to master all strategies, it will kill consistency and your business will paralyze from the neck down.
It’s a jack of all trades master of none issue.
E – Education:
Actually, this one is more like perpetual and continuing education. The moment you feel that education is no more important in your business either consciously or unconsciously, your business dies a slow death.
Obviously, one of the best ways to continue to educate yourself is to read as you are right now and I personally enjoy audio books and marketing related podcasts. That’s just me but it needs to get done.
At some point, you have to graduate from motivation speeches to marketing type of trainings. Marketing trainings have enough motivation embedded in them.
The 2nd best way to keep educating yourself is to engage in teaching others who want to learn.
Here is a tip. If something needs to get done in your business, always remember that you are human. Therefore put yourself in a position that gets it done. Teaching others is a great position to be in to automate education into your business.
However, you target audience must want to learn or else, you will expose your emotions to disappointment. Unsolicited advice and teaching adds nothing to your bottom line too.
Quit – Quitters:
If you don’t have quitters in your team and business, it’s a sign that you are not building your business fast enough. It’s a sign that you need to fix something about your production level and speed.
Success loves speed.
I know that sound counter intuitive and possibly crazy to want more quitter. But it’s the truth. We were all raised to be quitters. All humans are exposed to many reasons to quit–Legitimate excuses to QUIT.
- Sometimes, we quit because it’s simply not our calling or our path.
- Sometimes, people are just that much weak that they will quit on their dreams.
What can I tell you? IT IS WHAT IT IS.
Most important thing is, if the numbers of quitters in your organization is ZERO, your exponential growth is automatically ZERO. You may have some growth but it won’t be sustainable.
All you have to do is to be determined to not be the quitter. It’s a determination and a commitment.
If you can become successful at this ONE TASK, you will benefit from work you didn’t even do.
Let me explain….
Quitters always do a little something before they quit. Do you know why?
In physics or chemistry, energy is neither created nor destroyed. Someone has to reap the rewards even if they just won’t wait for it. See the nature of an exponential growth in the image below.
The way it is setup, quitters will always be losers. I didn’t say it. The graph said it. Mathematics said it.
However, Here is the good news for you according to Einstein and the law of conservation of energy. They are losing BIG TIME to the non-quitters.
There you have it…
The mathematical reason why you must never quit on your dreams but continue to fight and find your way through the inevitable obstacles… until you become a top producer and a top earner in the profession.
When you learn from enough successful people, there growth looks EXACTLY like the figure below and when you zoom in…
…a bunch of inconsistent ups and downs in the short term. What you are looking at in green are enough LEGITIMATE EXCUSES to throw in the towel as an average human being.
When you are determined to not be the quitter, you are setup to benefit from the sweat equity of quitters. Mind you, quitters are not really aware of the fact that YOU will cash out on their equity.
Even if told them, them won’t get it. It’s in the DNA.
Here is the key to this variable of your exponential growth…
Ensure that you are building your business faster than the speed of quitter exits. It’s really as simple as that. It’s a speed issue.
It’s the same concept when you are building a list of subscribers. Make sure that your list building speed is faster than the speed of unsubscribes. Unsubscribes are beautiful unless you have a lukewarm list building speed.
If the speed doesn’t excite, it’s probably too slow….
The more the quitters, the more leaders you will find. All you need to become free are less than 5 leaders in your downline organization.
Fortunately or unfortunately, to find them you have to go through enough quitters. They are the gate keepers for the champions.
Y – YEARN:
Here is what the Google dictionary has to say about ‘YEARN’.
“To have an intense feeling of longing for something, typically something that one has lost or been separated from.”
Let’s break it down and keep it simple as usual.
To build a thriving networking and marketing business, you have to stay hungry. You can’t get comfortable. You can’t be all satisfied. Don’t mix that up with feeling fulfilled. Fulfillment is in the journey and not a destination.
You have to be hungry for more even if you are successful already. If you’ve made too money already, start feeding the needy and GET EXCITED ABOUT IT.
You have to be hungry for greatness… You have to keep your drive up. You have to be EXCITED about life.
There is no room for mediocrity in this game. If YEARN is zero at any point, your business will die… at least a slow death.
To conclude on this episode, consistency, continuing education, getting some new quitters in your life and staying hungry…. these are the root and foundation of massive success in your business.
If any these variable is zero, you might as well go back mami…not Miami.. Mammy.
What did you fill out in you inactive number of months?
What did you fill out as percentage of quitters in your team?
Let’s continue the conversation in the comment area. Feel free to share this with your friends and team mates.
https://www.youtube.com/watch?v=aTWSLZjADX8
