myEmpirePRO[Part 2 of 7] Facebook Ads for Real Estate Investors 📍
QUESTION ⁉️ “Can you share the step-by-step of how to identify home sellers as my target with Facebook ads?”
In Part 2 of 7, we cover data & audience creation; these are the steps and facts to know on exactly how to target home sellers on Facebook.
- Pivot Table for Hot Cities & Use for Location Audience
- Built-in Motivated Data source & Upload as FB Custom Audience, Nationwide Vacant & Pre-Foreclosures
Propstream for Data – Click Here - All home owners data.
This is Facebook advertising and Instagram marketing for real estate investing and wholesaling.
This is for you if you agree that that “driving for dollars” barely works for anyone.
In the series we cover the details of the 7 steps of Facebook advertising campaign execution as outlined here:
How To Target Home Sellers On Facebook
1) Market Research
This is an in depth study and discovery process of where your ideal prospect is hanging out
And the common interests they may have subscribed to on Facebook.
For example, do home sellers search for certain services such as the services of popular broker agent?
2) Data & Audience Creation
With this feature, you can also import external data that you exported from platforms such as www.EmpireBIGData.com into Facebook.
3) Landing Page & Funnel
This is the page that your prospect, a home seller, lands on when they click on your Ad from Facebook…
Facebook has also made it super easy for you to set this up directly on their platform.
4) Ads & Creatives
This is the actual visual that a home seller sees first.
It needs to be compelling enough to get them to click on it in which case it redirects their page to your landing page which is also a lead capture form.
After have these ready, you are left with the following last 3 steps.
- 5) Setup Your Campaign
- 6) Track Your Campaign
- 7) Optimize Your Campaign
