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The Top 1% Secret of Property Investment: Finally… Unveiling the Truth!

If you have your eyes set on mastering the art of property investment and diving into the top 1%, you have come to the right place. Investing in real estate is like crafting fine art, and the best artists have their own set of secret brushes and techniques.

Today, we are here to share those brushes with you.

Knowledge is Not the Key:

Applied knowledge is the key. Experience is the key. 

Acquiring experience (and not acquired experience) is the key. Successful property investors don’t just dip their toes into the market; they dive in headfirst. 

They don’t wait until they are armed with a wealth of knowledge, but they also tend to leverage the power of mentorship. 

Make it your mission to become a real estate connoisseur. Align yourself with a mentor who has experience as you start acquiring experience and not just immersing yourself in endless books, seminars, online courses, and webinars. 

Those things are good, but you must know that you learn more from doing. 


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That’s how you best learn about market trends, property values, financial analysis, and everything else under the property sun.

Location, Location, Location… Of course.

The age-old adage in real estate holds true: location is crucial. The best properties are often located in areas with promising growth potential—think upcoming neighborhoods or regions undergoing development.

Research local infrastructure plans, job opportunities, schools, and amenities. A strategic location can significantly bolster your investment’s value over time.

With that being said, what you need to know more is how locations affect valuations of properties and not necessarily the falsity of zero value when a location is not as desired as others.

Property Investment is a Numbers Game:

Numbers aren’t everyone’s best friend, but they are your ally in property investment. 

You need to analyze potential properties meticulously. Understand cash flow, cap rates, and return on investment (ROI) calculations. 

These figures aren’t just for show—they guide your decisions and ensure you’re investing wisely. 

In fact, there are some more hidden numbers like insurance, interests, maintenance, property management costs, and etc. 

This is also an area where a competent mentor becomes handy. Speaking of…

Build a Solid Network

It’s Who You Know, and not what you know.  Networking isn’t just about swapping business cards at events.

It’s about forming genuine connections with professionals in the industry—agents, brokers, other investors, and even mentors.

Accessible mentors, no matter how much they cost, are always cheaper than $10 books on the Amazon shelves. You might have to rewind that to process what I just said. 

These relationships can offer insights, opportunities, and sometimes, that one deal that sets you on the path to the top 1%. 

In this game, a numbers game, the next 10 deals might do a little better than breaking even, and the next deal after that might make you a profit that you’ve needed to get you to the next level. 


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I’ve seen this over and over in the past 18 years. In fact, the last 6 years have been all that to me personally, while the last 48 hours alone have made more impact on my business than the last 6 years. 

I can tell you more about that later.

Don’t Shy Away from Risks… Just Assess

Property investment isn’t for the faint of heart. Sometimes, you need to take a leap of faith. But here’s the catch—make sure it’s an assessed risk. 

Assess the risks as you go without overthinking, weigh the pros and cons, and then take an informed decision. We all have to make decisions from limited information. You are not alone. 

You shouldn’t be alone if you have a mentor. The top 1% got there by embracing risks wisely.

The Profit Comes from How You Buy.

This saying has resonated with me since the outset of my journey in 2005, emphasizing a fundamental principle in property investment: you make your profit when you buy, not when you sell. 

It underscores the significance of the purchasing stage, emphasizing that the success and profitability of a property investment are primarily determined by the buying decisions made at the inception of the venture. 

By strategically assessing and selecting properties that align with your investment goals, financial capacity, and market trends, you set the stage for a potentially lucrative investment. 

Essentially, this adage serves as a reminder to meticulously analyze the property, consider the potential for appreciation, evaluate the neighborhood’s growth prospects, and weigh other critical factors before committing to the purchase. 

Making a wise and informed decision during the buying phase is the key to reaping rewards in the realm of property investment.

One of the Ways to Mitigate Risk Is Wholesale Real Estate: Your Gateway to the Top 1%

It’s time to talk about how wholesale real estate fits into this equation, especially for beginners aspiring to make their mark in the realm of property investment.

Wholesale real estate involves finding deeply discounted properties and assigning the rights to buy them to other investors for an assignment fee; the profit. 

This strategy can be a fantastic entry point for beginners, allowing them to bring value to seasoned investors while making a name for themselves.

Here Are the 4 Ways That Wholesale Real Estate Aligns with Property Investment Secrets?

1. Knowledge Expansion: 

Engaging in wholesale real estate broadens your understanding of property values, market dynamics, and negotiation skills. It’s a hands-on lesson that complements the theoretical knowledge you’ve gathered without the need to have the big capital required for traditional property investment; while making money as you go.

2. Building a Network: 

Wholesale deals often involve collaboration with experienced investors; a network of mentors right? This is an excellent opportunity to network and learn from their expertise, adding to your own circle of industry contacts.

3. Risk Mitigation: 

Wholesale deals usually involve lower risk compared to direct property investment and ownership. You’re not burdened with the responsibility of managing the property long-term, reducing potential risks while you are still acquiring experience as mentioned earlier.

4. Financial Savviness: 

Managing finances efficiently is a significant aspect of wholesaling. You learn to evaluate properties quickly and accurately, enhancing your property financial acumen, which is indispensable for successful property investment.

Here Are 4 Tips for Succeeding in Wholesale Real Estate

1. Market Research: 

Understand your target market thoroughly. I am not saying the “local market” here because, with the internet opportunity of today, you can operate United States real estate wholesaling from anywhere if you have a smartphone and laptop with an internet connection. You can start by using the free trial of www.EmpireBIGData.com to identify the areas where distressed properties are prevalent and potential buyers are interested.

2. Network Relentlessly: 

Attend real estate events, join online forums, and connect with industry professionals. Your network can be your greatest asset in finding deals, end-buyers and executing wholesale real estate transactions.

3. Negotiation Skills: 

Hone your negotiation skills. The better you negotiate, the more profit you can make from each deal. And practice makes perfect in these regards.

4. Master Marketing: 

Learn effective marketing strategies to reach potential sellers and buyers. Utilize online platforms, social media, and targeted direct advertising to maximize your reach.

So, there you have it—the top 1% secret of property investment and how wholesale real estate can be your stepping stone into this exciting realm. 

Remember, every property transaction is a lesson, and every lesson propels you closer to the elite league of property investors.

Frequently Asked Questions

What is the 1% rule in real estate investing?

The 1% rule in real estate investing suggests that a property’s monthly rental income should ideally be 1% or more of its total acquisition cost.

What is the most profitable property investment?

The most profitable property investment varies based on factors like location, market trends, property type, and individual investment goals.

Why do 90% of millionaires invest in real estate?

Approximately 90% of millionaires invest in real estate due to its potential for long-term wealth accumulation, tax advantages, and portfolio diversification.

How to invest $1,000,000 in a property?

To invest $1,000,000 in a property, consider diversifying across properties, geographic locations, or real estate types to spread risk and optimize potential returns.


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