myEmpirePRODo you think that your cousins and friends treat you like a STALKER because of your old school remarketing strategies?
Have you EXHAUSTED your “WARM MARKET?”
Were they actually warm or just simply your family?
Did they trust YOU with the type of business opportunity, products or services you were trying to sell, sort, offer.. whatever?
When I started, my mother didn’t even trust me with her phone services. She trusted Verizon more. I guess she wasn’t in the warm market after all.
May be it was just me… But it wasn’t just me because I knew she trust me with a whole bunch of other stuff. She trusted me with loving her as my queen.
Remarketing VS STALKING
STALKING is not cool but its worse when it is done in person. ‘BELLY TO BELLY’.
“Hey… what about that opportunity I showed you? Dis you ask for permission from your Dog and wife yet?”
No one likes that person that wants to talk about their damn opportunity at our family reunion barbecue.
Therefore, not only is that type of activity going to burn you out, it also won’t work most of the time.
So, thanks to technology but there is a problem… still
If you don’t learn the proper skills of value based prospecting in the first place, you will bring the same behavior to the digital world. Then, you will keep getting the same result.
People hangout on Facebook. A.K.A It’s a social platform. Therefore straight pitching people just won’t work.
There are certain platforms where you can probably get away with pitching. An example would be a search/query based ad network like Google or Bing/Yahoo search network.
Here is an example…
If a prospect LITERALLY goes to google and search for a solution you provide, showing up with a pitch for your solutions/products/services/opportunities is okay. Can we even call that pitch or serving?
However, on social media platforms such us Facebook, Twitter etc, you gotta come a little better than that. Pitching won’t work. Value based marketing/remarketing will work but back to remarketing…
Someone came by your website and simply acted like an average human being. They didn’t take the action you wanted them to take.
A lot of times, this happens for non-personal reasons. There life does not revolve around your website.. at least not yet. *wink.
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There are 2 ways to remarket or from a traditional standpoint, follow up with your prospects without STALKING. These strategies are almost effortless because they protect your emotions from the painful effect of rejection.
The only hard work/labor in entrepreneurship is handling your emotions.
By now, you should know that the more ‘NOs’, you collect in your business, the more reps you can sponsor, the more sales your organization can make and the more money you can attract; actively and most importantly passively.
However, learning the following skills will protect you and your emotions from the number of rejections to attract MASSIVE success in your business,
1. Remarketing by Email
Your first goal when a prospect or suspect lands on your site for the first time is to pique their interest and capture their contact information. The easiest to catch is their email address so you can remarket to or followup with them.
Again, the average person don’t just want to give up their email address. Therefore, you must have a compelling valuable FREE offer in exchange for their email subscription.
We call this the lead magnet. It’s mouth watering and they want it. It’s an irresistible offer in exchange to just giving up their email address.
After subscribing, you can them follow up with value based emails that will make them fall in love with the idea of buying from YOU.
These emails are automatically sent with an autoresponder and/or manually with a periodical automated broadcast. If you are thinking about manually sending on GMAIL, YAHOO etc, then sadly you missed the point.
If they don’t like what they get from you, most autoresponders allow them to unsubscribe without involving your emotions. The key thing is that ‘they wanted the information first‘.
My unsubscribe rate is usually directly proportional to how many sales and recruiting I am creating. But I don’t check my unsubscribes and I don’t care. You shouldn’t either.
But email marketing is now the traditional form of remarketing. It’s becoming old school but it still produces sales heavily.
Each email sent use to have so much value but with so much spam emails, you need more to capture the attention of more prospects and to capture more sales.
Inaccuracy with email spam filters are not making things easier either. However, we are entrepreneurs and we will always ‘figure this stuff out.’
Introducing you to..
2. Remarketing by Ad Networks Like Facebook, Youtube, ETC.
Have you ever checked out a product on Ebay or Amazon and the next you see… an ad about the product starts following you around online … on Facebook and YouTube.
Do you consider that stalking? I DON’T!
You wanted the product and as a seller of the product, I won’t assume that you didn’t want it anymore. You had an interest at the very least.
In fact, I would assume that something important pulled you away from the computer. As a marketer first in whatever business I am involved, my job is to remind you… *wink.
In place of stalking your cousins at every get-together, which exposes your emotions to unnecessary rejections and people avoiding your phone calls when they see the caller ID, why not learn the skills.
Here is an example…
I use Instagram to attract hundreds to thousands to my webpage per month.
Facebook identified the visitors profile auto-magically because I places a simple Facebook ‘pixel’ on my webpages.
What is a pixel?
It’s a simple code that Facebook, or Google gives you to place on your sites to identify your visitors whom attracted using attraction marketing in the first place.
This platforms allow you to remind them at the cost of pennies of the action you wanted them to take when they visited your website. Pretty cool huh?
Some people may figuratively call it ‘STALKING’ but it is not. The visitor was attracted because they wanted something. They had a related interest. It’s POWERFUL.
This is the new school remarketing. You are in a digital age. You deserve to learn more about it.
In conclusion, if you invite someone to Star Bucks meeting and the whole time, they are looking at their phone, what does that tell you?
Success leave clues. At this stage, the only question is how bad do you want to build YOUR business?
Please share your experiences with your warm market, either positive or native. Would to hear more and I will meet you in the comment area below.
https://www.youtube.com/watch?v=aTWSLZjADX8
