myEmpirePROMaintaining and growing a healthy size wholesale houses sale inventory is key to consistently closing deals.
In order to do that, you have to constantly be engaged in prospecting and marketing for the next one.
But initiating prospecting and marketing can happen in one of 2 different ways.
- Inbound
- Outbound
They both work but the latter requires more sales skills because you are essentially requiring people for unsolicited conversations.
But again, nothing too strange about that, you just have to be good at selling them as soon as the conversation starts.
I personally prefer and recommend inbound marketing because of this 4 benefits.
(1) Attraction Marketing
You are essentially planting value seeds everywhere that you already know will attract your ideal prospect to initiate the conversation.
For example, you put a digital bandit sign on Facebook in your target market that simply says “We Buy Houses.”
Suddenly it’s not about you but it positions you better to have better quality sales conversation as opposed to sales pitch.
(2) Build Your Wholesale Houses Sale Inventory with Speed
Because you are focused on the process of seed planting without immediate expectation from every human being, you save a lot of time.
And the alternative to that is to cold call with your personal time in which case…
Naturally, you would “want” or “expect” to have a conversation with every one that picks up and of course that expectation will lead to frustrations.
(3) Numbers game
Using inbound marketing to build your wholesale inventory is a numbers game while outbound requires your heart because it is more of an art.
Also, the results you get from marketing and prospecting activities needs to be measured in numbers.
Inbound marketing makes this easier especially when you are directly involved in it.
Subsequently, you are able to improve performance consistently.
(BONUS) Time Management
Creating value seeds to invest and plant everywhere makes it easier to have time for other things you love in life.
You are able to operate on your own time and not the prospect’s time.
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Below is a question for us to address with this lesson…
“Wow! All this time I’d been cold calling because…
I feel like talking on the phone is my strong suit but no one was answering or they’d send the call straight to voicemail and never return the call.
So today I sent out a sms campaign using TextMagic and BOOM everyone wants to talk.
Well not everyone but y’all get what I’m saying.
A lot of “not right now”, wrong number, but a lot of good conversations too.
422 messages sent out and as of now 4 phone appointments are set and 2 buyers added to my list.
Even the one who cursed me ended up apologizing.
And 2 people directed me to the owner and one has a property he wants to sell later in the year after his tenants move out.
I know cold calling works but I haven’t felt this productive since I started.
I’ve been busy cold calling 2hr a day but to actually have a back & forth conversation feels really good.
Finding what works for ME.”
Enjoy the video.
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