Digital Marketing Certified – CHAPTER 7 – The Data | Metrics
In 2010, I was in a partnership with my brother and we thought we could make things move a little faster with growing the business. The New Jersey Northeast Corridor train line travels all the way through our neighborhood from the greatest city in the world, New York City, to the state capital city, Trenton. So many professionals get on and off this train all week during rush hours daily. These were the types of people we wanted as prospects for the business we were trying to build. So we thought why not print a bunch of flyers and give them out to all the people coming off the train at 5:45pm in the evening. Great idea right? No it wasn’t. Let me explain. First of all, it was a…