Wholesaling Real Estate

The profession of wholesaling real estate involves the art and science of finding deeply discounted properties (20% or higher) using mass media marketing…

…Locking them under a purchase contract

…and then selling and/or assigning the contract to an end buyer for a very lucrative fee which can range from $1,000 to $82,000 which is my highest at press time.

The Ultimate PRO Guide to Wholesaling Real Estate

wholesaling real estate check

So in this post, you will discover exactly step-by-step how to go about building a business…

By wholesaling real estate anywhere humans buy, sell and rent houses among themselves.

It’s a very simple business but can be hard to execute for people who have not been privileged to land on this information

…especially on an on-going basis.

So if I were you, I would also bookmark this page for regular and future reference as…

We are committed to updating with any and all new developments in the profession of wholesaling real estate.

This business contains 8 different sectors and/or departments if you will that you should be aware of.

But before breaking them down into simple explanations, watch this short video first.

  1. Target Audience
  2. Marketing Strategy
  3. Marketing channels
  4. Acquisition
  5. Disposition
  6. Administration
  7. Wealth Building
  8. How to Get Started

Let’s break it down…


1. Target Audience

Your target audience are motivated sellers.

That means their motivation to seller is beyond money and they simply can’t afford to own the property.

2. Marketing Strategy

There are many marketing strategies available but you need to choose one while keeping in mind that we are in the digital age with full effect.

There are inbound marketing strategies and there are outbound.

Keep in mind that people have the power of choices due to availability of information at the finger tips.

People will not value anyone or thing that chases them; they appreciate the reverse form.

3. Marketing channels

There are also many marketing channels for you to choose from.

You have the phone (cold calling, text messages), internet (social media, search engines), belly-to-belly (door knocking, driving for dollars).

Just keep in mind that your target audience (motivated sellers) attention is moving locations and evolving very fast.

4. Acquisition

This is the first side of wholesaling real estate for a living.

You have to generate leads of motivated sellers into a pipeline.

This by itself is a full time endeavor.

5. Disposition

Once you lock a property under contract, the most valuable side of the business just begins.

Money only comes from one place; from people… specifically buyers.

Most people wholesaler newbies lose sight of this and struggle after locking in a contract with excitement.

6. Administration

Wholesaling real estate is a real business and that means you will suffer if you do not keep proper books.

I learned this the hard way from experience after my $3 million operation crashed all the way down.

7. Wealth Building

This is yet another thing that new wholesalers lose sight off.

Wealth building is still the goal; leverage your position as a source of deals for the industry to find and keep the best deals in your personal rental portfolio.

8. How to Get Started

The first step to getting started is to start reading my book Smart Real Estate Wholesaling which is available to you for free below.

It’s also available here in Paperback, Kindle and Audiobook if that’s what you prefer.

Are you STRUGGLING in launching or... GROWING your Real Estate Investing & Wholesaling business?- FREE BOOK ($97 Value)

Are you having a difficult time generating motivated sellers, qualified buyers and closing your 1st or NEXT deal? Is your dream to build an empire to sustainable heights heading down the drains?
Smart Real Estate Wholesaling The creator of myEmpirePRO, OLA Tux Abitogun, is giving away all the secrets in this book... Smart Real Estate Wholesaling PLUS BONUS BOOK "Real Estate Money Secrets" ...and he is giving away a limited amount of both books for free ($97 Value) for a limited time. Would you like the secrets of learning, earning and building your lifestyle, business and real estate empire simultaneously with leveraged and minimal effort? This book is your gateway to 10X and may be even 100X your business and income using the art and science of attraction. Smart Real Estate Wholesaling also serves as a manual for all types of businesses, aspiring and experienced entrepreneurs. In addition to the download of these 2 books, I will also give you exclusive access to a free bonus an optional million dollar opportunity to be coached and mentored by OLA personally. Simply tell us your email address below and the book access will be instantly sent to you. You will have options for Paperback sent to you as well as Kindle or PDF downloads.

Padilla 5.0 out of 5 stars ⭐⭐⭐⭐⭐ Awesome book!!
Excellent read!!

Cliff R. 4.0 out of 5 stars ⭐⭐⭐⭐ Full of actionable, useful information for sure.
The author does an excellent job of cutting through much of the real estate wholesaling BS that is prevalent in the market. That is to say while most gurus are teaching what they DO NOT DO, Ola outlines steps of creating value at the center of your marketing. His down to earth delivery just makes sense. He speaks of leveraging technology, the importance of multiple income streams, and an overview of the real estate wholesaling business in the new age of business marketing. For example, he mentions that many people don't even like their family members stopping by unannounced, so how can you expect them to be ultra receptive to a stranger popping up looking to capitalize on a misfortune. Of course that's not how the "Door Knocking" conversation would be framed, but that's exactly what it is. All in all I enjoyed the read and if you plan on making action your focus, you will too.

Brian Ellwood 5.0 out of 5 stars ⭐⭐⭐⭐⭐ Solid Advice From Someone Who's Been There
Ola is a legit real estate investor and marketer. He's a real student of wholesaling and marketing - his approach to marketing for wholesale deals - ADD VALUE - is recession proof and feels right. Don't pass up this book!

Melton Thomas 5.0 out of 5 stars ⭐⭐⭐⭐⭐ A true mindset shift!
As a virtual real estate wholesaler and investor, it makes sense to me to optimize my approach and use technology to drive. This book gave me a clear, concise framework that I could leverage and implement!

stacy 5.0 out of 5 stars ⭐⭐⭐⭐⭐ Amazing
This book is amazing and very beneficial. The author is very knowledgeable on the concepts at hand. Definitely a great book to read.

I have published a whole book on Amazon on Smart Real Estate Wholesaling so be sure to check it out or get the PDF free here.

When you think of wholesaling real estate the smart way, I am simply suggesting and recommending that you acknowledge that we are in the digital age.

The reality is that you are competing in a smart world;

…a global village if you will.

So when you embark on you most “money making” activity (marketing), think smartly…

…think digital,

… …think smart phones, and think about efficiency with your resources starting with your personal time.

Can you make money wholesaling real estate?

Yes. You can make money and create a lucrative income with wholesaling real state as long as you understand it’s about marketing and filling a leads pipe line either as an acquisition or my favorite, disposition specialist.

How do I start wholesaling real estate?

The first step in wholesaling real estate is to make sure you are well educated in marketing especially in aa digital era.

You have to learn how to get and capture attention of your target market where it is most resourceful and effective.

Do you need a license to wholesale real estate?

You don’t need a license to close your first wholesaling real estate deal.

However, some states may require that you are licensed when closing beyond one deal within a year.

Are wholesaling houses illegal?

Wholesaling real estate is never illegal just like it is never illegal to wholesale any other products.

However, some states may require that you are licensed when engaged in more that one deal within a year; it’s regulation.

Is wholesaling dead?

Wholesaling real estate is never dead but some marketing strategies are natural becoming more and more ineffective due to the massive shift in media and marketing.

How do you succeed in wholesaling?

The #1 secret of success in wholesaling real estate is consistency. The 2nd secret is to continue to master the art and science of marketing. The 3rd secret is to setup as a people’s business.

How much does the average real estate wholesaler make?

Personally, the highest I’ve made on a single deal is $82,000.

I have also made as low as $1,000.

There are numerous success stories of people that have made upwards of $200,000 from one deal.

A good target is to close 2 deals per month averaging $10,000 to $15,000 based on personal experience.

What makes a great wholesaler?

A good student of marketing makes a great wholesaling real estate entrepreneur.

How does wholesale work in real estate?

Wholesaling real estate is the art and science of finding deeply discounted properties using mass media marketing, locking them under purchase contract and assigning the equitable rights of the contract to an able and willing end buyer for a fee.

Is wholesaling real estate worth it?

Wholesaling real estate is only worth it if you build a marketing machine with consistent lead generation into the pipeline. Closing one deal every other quarter perpetually is not worth it.

Do you need an LLC to wholesale real estate?

You do not need an LLC to close your first deal. However, it is highly advisable to setup any business as a business entity at some point.

Do you pay taxes on wholesaling real estate?

Yes; you have to pay taxes on your net income on wholesaling real estate business just like other businesses.

Just keep in mind that your net income is not necessarily capital gains as there are time and skill investment involved unlike just investing capital.

Does wholesaling real estate work?

Wholesaling real estate world under only one condition; you have to work.

It’s mainly driven by your marketing skills and some time investment.

How difficult is wholesaling real estate?

It’s a simple business.

However it’s get harder the further away from remain a marketing student you are.

It also gets easier with time and consistency as you will naturally gain more intelligence.

How does wholesaling real estate work?

Collect data of potentially distressed and struggling home owners, setup marketing offering to purchase their home as is, negotiate, lock the properties in at a deep discount and assign the equitable rights in the contract to a willing and able buyer in exchange for a wholesale fee.

How is wholesaling real estate legal?

It’s legal because it solves the problem of getting stuck with an unwanted property for the owner.

There are numerous reasons why a property can become a liability for its owner such as preforeclosure, delinquency, too much repairs needed and etc.

How much money to start wholesaling real estate?

You can start the wholesaling real estate business for as low as a $300 per month budget and that includes funds to market.

How to begin wholesaling real estate?

Start your wholesaling real estate business by educated first.

There are many available courses out there but the best is our 11 days challenge.

How to find buyers for wholesaling real estate?

Join your local real estate investors association on meetup, learn how to build a buyer’s list with digital marketing with list monetization.

How to get leads for wholesaling real estate?

The best way to generate leads for wholesaling real estate now is digital marketing.

More prospects hang out online today than they do at their mailbox.

Is wholesaling real estate ethical?

Wholesaling real estate isn’t a problem solving business for distressed home owners as well as for real investors who do not have the time to learn how to market.

Therefore it is double ethical.

What contracts are needed for wholesaling real estate?

The only contract you need for wholesaling real estate is a simple real estate sales contract but it must be assignable by adding the “and/or assigns” clause.

Either way, you can always assign a contract as long as all parties of interest are aware as well as no restrictions from lien holders.

What is reverse wholesaling real estate?

Reverse wholesaling is the act for going after deals to fit already predetermine criteria of investors you have already interviewed.

What is virtual wholesaling real estate?

Virtual wholesaling is the act of facilitating full wholesale real estate deal without the need to physically be present to inspect the property and/or to close the deal.

What is wholesaling real estate?

Wholesaling real estate is the art and science of finding motivated sellers looking to sell at a deep discount by marketing offers, locking the properties under contract and assigning the equitable rights of the contract to a willing and able buyer in exchange for a wholesale fee.

What to look for when wholesaling real estate?

Look for motivated sellers and/or build an ever growing list of potential buyers and investors.

Don’t forget to monetize the list as you build it.

How do I start wholesaling real estate with $1000?

For less than $1,000, you can start the wholesaling real estate business for as low as a $300 per month budget and that includes funds to market.

How do I talk to sellers with wholesaling real estate?

Simply verify the ownership of the property of interest and ask if they are open to an offer on the property.

Once they show an interest, ask how soon and why they need to sell; find out the motivation.

Are you STRUGGLING in launching or... GROWING your Real Estate Investing & Wholesaling business?- FREE BOOK ($97 Value)

Are you having a difficult time generating motivated sellers, qualified buyers and closing your 1st or NEXT deal? Is your dream to build an empire to sustainable heights heading down the drains?
Smart Real Estate Wholesaling The creator of myEmpirePRO, OLA Tux Abitogun, is giving away all the secrets in this book... Smart Real Estate Wholesaling PLUS BONUS BOOK "Real Estate Money Secrets" ...and he is giving away a limited amount of both books for free ($97 Value) for a limited time. Would you like the secrets of learning, earning and building your lifestyle, business and real estate empire simultaneously with leveraged and minimal effort? This book is your gateway to 10X and may be even 100X your business and income using the art and science of attraction. Smart Real Estate Wholesaling also serves as a manual for all types of businesses, aspiring and experienced entrepreneurs. In addition to the download of these 2 books, I will also give you exclusive access to a free bonus an optional million dollar opportunity to be coached and mentored by OLA personally. Simply tell us your email address below and the book access will be instantly sent to you. You will have options for Paperback sent to you as well as Kindle or PDF downloads.

Padilla 5.0 out of 5 stars ⭐⭐⭐⭐⭐ Awesome book!!
Excellent read!!

Cliff R. 4.0 out of 5 stars ⭐⭐⭐⭐ Full of actionable, useful information for sure.
The author does an excellent job of cutting through much of the real estate wholesaling BS that is prevalent in the market. That is to say while most gurus are teaching what they DO NOT DO, Ola outlines steps of creating value at the center of your marketing. His down to earth delivery just makes sense. He speaks of leveraging technology, the importance of multiple income streams, and an overview of the real estate wholesaling business in the new age of business marketing. For example, he mentions that many people don't even like their family members stopping by unannounced, so how can you expect them to be ultra receptive to a stranger popping up looking to capitalize on a misfortune. Of course that's not how the "Door Knocking" conversation would be framed, but that's exactly what it is. All in all I enjoyed the read and if you plan on making action your focus, you will too.

Brian Ellwood 5.0 out of 5 stars ⭐⭐⭐⭐⭐ Solid Advice From Someone Who's Been There
Ola is a legit real estate investor and marketer. He's a real student of wholesaling and marketing - his approach to marketing for wholesale deals - ADD VALUE - is recession proof and feels right. Don't pass up this book!

Melton Thomas 5.0 out of 5 stars ⭐⭐⭐⭐⭐ A true mindset shift!
As a virtual real estate wholesaler and investor, it makes sense to me to optimize my approach and use technology to drive. This book gave me a clear, concise framework that I could leverage and implement!

stacy 5.0 out of 5 stars ⭐⭐⭐⭐⭐ Amazing
This book is amazing and very beneficial. The author is very knowledgeable on the concepts at hand. Definitely a great book to read.